Bridget Behe Ph.D. will share new marketing research in a tHRIve webinar, Plant Benefits or Features: Which Cue is More Effective?, starting at 4 p.m. on April 15. Behe’s prior research revealed that young consumers are drawn to branded plant products over non-branded ones, and they want more information on signage. Her new research examines how some plant benefits resonate differntly with certain demographics. The webinar will take place over Zoom; click here to register.