Digger magazine

Written to make you a nursery industry expert.

  • FWS-2025-NEW-September_728x90.png
  • NurseryGuide2024-728x90-1.png
  • Digger-Employment_banner-2020-728x90px.jpg
  • FWS-2025-NEW-September_728x90.png
  • Media-Kit-DM-com-banner-2025-728x90-1.png
  • Home
  • Articles
    • Nursery News
    • Features
    • Plants
    • Growing Knowledge
    • Operations
    • Nursery Country
  • Issues
  • Events
  • Farwest
  • Columns
    • Director’s Desk
    • Mike Darcy
    • President’s Message
  • Employment Classifieds
  • Advertise
  • Subscribe to Digger
You are here: Home / Archives for Erica Browne Grivas

New frontiers for Japanese snowbells

By Erica Browne Grivas — Posted March 25, 2025

Styrax japonicus is catching the eyes of gardeners and greater attention from growers

Filed Under: Plant Features Tagged With: Flowering trees

Breeders respond to rising demand with an Echinacea explosion

By Erica Browne Grivas — Posted February 24, 2025

The iconic native plant with star appeal has become the emblem of the pollinator gardening movement, and the cultivars just keep coming.

Filed Under: Plant Features Tagged With: Perennials, Plants

Retail nurseries work to expand their reach

By Erica Browne Grivas — Posted January 7, 2025

Diverse customers means that a multi-pronged approach in marketing is required

Filed Under: Nursery Operations, Retail Garden Centers Tagged With: Marketing

Profile: Colony Nursery

By Erica Browne Grivas — Posted November 21, 2024

Clinton Smay and Travis Burke are taking their nursery to the next level with new plant innovations

Filed Under: Oregon Nursery Country

Building trust is key to establishing clientele base for new nurseries

By Erica Browne Grivas — Posted September 26, 2024

For new retail and wholesale nurseries, one of the biggest challenges is building your network of suppliers, sales leads and vendors from scratch.

Filed Under: Nursery News, Nursery Operations, OAN Members, Retail Garden Centers

Nurseries making it easier for homeowners to create urban habitats for critters

By Erica Browne Grivas — Posted June 25, 2024

While pollinators are getting a lot of attention the green industry is increasingly looking for ways to support wildlife to shore up our ecosystem.

Filed Under: Plant Features Tagged With: pollinators, Wildlife

Green roofs are growing business for cities and the green industry

By Erica Browne Grivas — Posted May 1, 2024

Green roofs are not a new idea, but experts say they have powerful implications in an era of climate change.

Filed Under: Nursery News, Nursery Operations Tagged With: Sustainability

People and nurseries can benefit from healing powers of plants

By Erica Browne Grivas — Posted February 29, 2024

People benefit simply from being in gardens and nature, which can, in turn, benefit nurseries as well

Filed Under: Nursery News, Plant Features, Retail Garden Centers

Shaping your retail team

By Erica Browne Grivas — Posted December 28, 2023

Here’s what to look for when hiring front line garden center workers

Filed Under: Retail Garden Centers Tagged With: Retail Nurseries

Bentwood Tree Farm

By Erica Browne Grivas — Posted November 29, 2023

Laura and Tom Dufala have taken their passion for cloud-pruned trees and turned it into a thriving business

Filed Under: Oregon Nursery Country Tagged With: Digger, Digger magazine, Wholesale Nurseries

  • 1
  • 2
  • Next Page »

NURSERY NEWS

In Memoriam: Melvin John Steffenson

New USDA Census of Hort arriving in mailboxes this month

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

Eason Horticultural Resources is now employee-owned

Oregon’s nursery licensing program aims to keep the entire industry healthy

Building trust is key to establishing clientele base for new nurseries

Five owners share their experiences on what it takes to start a nursery businesses

Bailey hires new CFO and chief HR officer

More Nursery News

From the pages of Digger

May 2025: Sustainability Issue

April 2025: The Tree Issue

March 2025: The Perennial Issue

February 2025: The Greenhouse Issue

January 2025: The Retail Issue

More issues of Digger

Pests and Diseases

Prioritizing nursery pest challenges

New tools in the battle against thrips

Aiming for precision in pest control

Oregon’s nursery licensing program aims to keep the entire industry healthy

$250,000 shifted to P. austrocedri research

More articles

FARWEST SHOW UPDATES

Sense of excitement prevailed at Farwest as nursery industry ‘Meets the Future’ 

Farwest Show attendees select favorites for the Retailers’ Choice Awards

Starway to Heaven™ Japanese Snowbell wins People’s Choice balloting at Farwest Show New Varieties Showcase

Hopper Bros. wins Best in Show booth award at 2024 Farwest Show   

Starway to Heaven™ Japanese Snowbell wins Judges’ Best in Show at Farwest Show New Varieties Showcase

More Updates from Farwest

The Value of Membership

Meet the leader: Sam Pohlschneider

OAN honors the industry’s best

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

More member stories

​

Updates to exisiting subscriptions can be sent to [email protected]

News

  • Nursery News
  • Growing Knowledge
  • Nursery Operations

Features

  • Plant Features
  • OAN Members
  • Oregon Nursery Country

Columns

  • Director’s Desk
  • Mike Darcy
  • President’s Message
  • Digital Growth

Resources

  • OAN Home Page
  • Job Listings
  • Subscribe to Digger
  • Advertise in Digger
  • Online Plant Search

© 2025 Oregon Association of Nurseries