When I discuss the need to measure online advertising performance with people I am often met with various forms of disinterest. The problem with traditional marketing and advertising is best expressed in this old quote: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Once I explain […]
Plant purchases gain momentum
By — Posted
E-commerce sales of plant material as a percentage of total plant sales exploded over the pandemic and have continued to grow. According to research funded by the Horticultural Research Institute, the growth of plant e-commerce sales is here to stay and will continue to substantially increase. I had the opportunity to view a presentation on […]
5 tips to tune up your green marketing online
By — Posted
Anyone who has been in the green industry for any length of time will agree that we have all had some strange times with an unprecedented influx of business. The market is shifting for wholesalers and garden centers alike as they experience a shift to a new normal. This shift is requiring everyone to reassess […]
Reviews fuel your reputation online
By — Posted
We all have experienced the exhilaration of a great review. We have also had to deal with that person who decides to take their anger out on our company. As we take care of live plant material, we have the added issue of addressing bad reviews for products the client killed. If you take a […]
Protecting your office against cyberattacks
By — Posted
Hacking and cybersecurity issues have been steadily increasing in the green industry. But for horticultural businesses facing a variety of challenges, addressing these issues is rarely the top priority. Nonetheless, this is an increasing issue that owners and managers should pay attention to. Cybercriminals target everyone. Cybercrime for hire is big business and is a […]
Protect your business against cybercrime
By — Posted
Over the last few years, the green industry has rapidly pivoted to online sales and customer service. Growers and retailers were increasingly forced to interact with clients without face-to-face contact as they switched to online ordering and delivery, curbside pick-up, and virtual or socially-distanced landscaping services. From wholesale growers to garden centers and landscape technicians […]
Social networking tips for garden center businesses
By — Posted
More than three-quarters of Internet users over the age of 15 use at least one social media site, and the more social media sites and apps there are, the more your customers will be expecting to be able to find and engage with you online. If they can’t find your business on Facebook, Twitter or […]