Oregon is a diverse place with mountains and coastline, high deserts and fertile valleys. The nurseries that dot the Oregon map are just as diverse. Liner production, reforestation, cut flowers, Christmas trees, retail, and large specimen growers are just some of the categories represented, and our people are just as diverse as our products. Oregonians […]
Knowing your customers
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— Posted“Location, location, location.” I have often heard that those three words are paramount for any brick-and-mortar retail business. I do not dispute their importance. Location matters for garden centers, too, but I think that three other words have greater importance: “Know your customers.” Knowing your customers — where they are coming from and what kinds of […]
Shades of meaning
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— PostedIt’s my privilege to work with a team of talented designers. One of them — Rachel Getsinger, Pivot’s senior design lead — takes the lead on many of our logo and branding projects. Recently, she has introduced Color Theory 101 to our clients when we present logo color options. In this month’s article, I’m passing […]
Turning protectors into producers
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— PostedVeteran’s Day is our yearly opportunity to thank all those who have served in our armed forces. OAN members have proudly served our country, and those in my family have done so as well. Originally known as Armistice Day, it is a day dedicated to honoring those who have served in the United States Armed […]
Ready to rise and shine
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— PostedI was fortunate to grow up on our family nursery in Canby, Oregon. It is where I found a love of plants and the nursery industry, and has brought me to being your president of the Oregon Association of Nurseries (OAN) this year. If we have not met, let me introduce myself. My name is […]
My Farwest Show favorites
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— PostedThere are many reasons that I regularly attend the Farwest Show. One is for the social connection to others in the horticulture industry. There is camaraderie among garden people that I rarely see in other organizations, and it is hard to explain until you are part of it. I believe that social interactions are extremely […]
Your success is OAN’s mission
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— PostedI have served as your executive director for more than nine years now and have been a steadfast advocate for the best people I have ever met. If you include my time as your government relations director prior to that, I have seen 14 years of ups and downs in our industry. When Kristin VanHoose […]
A word of thanks
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— Posted“Thank you.” These two words are so often underused, but I have chosen to start out this month’s column by using them for a specific reason. It has been such an honor to serve as president of the Oregon Association of Nurseries for the past year. Thank you to all of the staff members and […]
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