Digger magazine

Written to make you a nursery industry expert.

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Don’t underestimate the power of email

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There are so many digital tools you can use to reach potential customers these days: digital ads on Google or Facebook, social media pages and advertising, videos, remarketing, blogs, websites, and more! In this new and evolving landscape, it’s easy to forget about one of the first digital marketing tools many of us used: email. […]

Delivering the goods

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Transporting nearly a billion-dollars’ worth of Oregon-grown plant material takes trucks and trains — and lots of them. Droves of railroad cars, dry and refrigerated (refer) vans are needed to move shipments of plants across the state and to faraway places across the continent. Growers ship their plants to market with the help of transportation […]

Preparing the load for shipment

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The majority of wholesale growers in the United States sell a variety of types of material in a variety of sizes and formats. In terms of shipping the material, that presents challenges, but each nursery is different. While all growers must pay attention to the cost and availability of freight, as well as the labor […]

Starting a board of directors for your family business

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Starting a board of directors is frequently cited by family business owners as something they know they “should do.” In fact it’s a perennial top request for new family business workshop topics. With all of this reported interest, it’s surprising that only 48 percent of family businesses have actually instituted a functioning board. Two important […]

Paving the way to market

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The U.S. nursery industry is responsible for shipping nearly $14 billion worth of products every year, including nearly $1 billion from Oregon alone, according to the most recent USDA Census of Horticultural Specialties. Whether these plants, trees and shrubs are destined to live for a season or a century, they must make their way along […]

Open gardens, open minds

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Gardening is a constantly changing hobby for many of us. When we visit garden centers, we are often not only buying plants that are familiar to us, but we are on the lookout for something new. Many private gardens have signature plants that might be a tree or shrub, or perhaps it is a plant(s) […]

Better production cycles mean greater success

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For Mike Heller of the Mount Angel-based Kraemer’s Nursery — and for probably just about any other seasoned nursery grower out there — the key to success can be boiled down to three simple things. “The biggest things for nurseries are space, time and money,” he said. “Those are the biggest limiting factors — and the […]