Something special happened at this year’s OAN Convention, held in November at Salishan. Anytime there’s a large gathering of our membership, I find myself rejuvenated. The camaraderie is something to behold. You see titans of the industry interacting with up-and-comers and the future of the industry. They talk about trends, production and labor challenges as […]
Growing under the lines
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Growers and researchers seek short, tidy and tough trees that can coexist with utilities When the power goes out in a storm, daily life halts abruptly. Our TVs go dark; we can’t cook our food or keep it cold, much less brew coffee, charge our many electronic devices or turn up the heat. We are […]
Don’t underestimate the power of email
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There are so many digital tools you can use to reach potential customers these days: digital ads on Google or Facebook, social media pages and advertising, videos, remarketing, blogs, websites, and more! In this new and evolving landscape, it’s easy to forget about one of the first digital marketing tools many of us used: email. […]
Delivering the goods
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Transporting nearly a billion-dollars’ worth of Oregon-grown plant material takes trucks and trains — and lots of them. Droves of railroad cars, dry and refrigerated (refer) vans are needed to move shipments of plants across the state and to faraway places across the continent. Growers ship their plants to market with the help of transportation […]
Preparing the load for shipment
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The majority of wholesale growers in the United States sell a variety of types of material in a variety of sizes and formats. In terms of shipping the material, that presents challenges, but each nursery is different. While all growers must pay attention to the cost and availability of freight, as well as the labor […]
Starting a board of directors for your family business
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Starting a board of directors is frequently cited by family business owners as something they know they “should do.” In fact it’s a perennial top request for new family business workshop topics. With all of this reported interest, it’s surprising that only 48 percent of family businesses have actually instituted a functioning board. Two important […]
It’s good to be back on top
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For folks I haven’t had the pleasure of meeting, I am Josh Zielinski and I am thrilled to be your incoming OAN president. These are exciting times in our industry. It feels good to come in just a few months after USDA reported that nursery and greenhouse crops are back on top in Oregon agriculture, […]
Meet the Leader: Wes Bailey
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Fall is a busy time for Wes Bailey. But then, he is never one to sit still. Fall is football season (he coaches a youth football team), and retail garden centers are busy stocking poinsettias — half a million of which are grown at the Smith Gardens site in Aurora, Oregon, where Bailey has been […]
Paving the way to market
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The U.S. nursery industry is responsible for shipping nearly $14 billion worth of products every year, including nearly $1 billion from Oregon alone, according to the most recent USDA Census of Horticultural Specialties. Whether these plants, trees and shrubs are destined to live for a season or a century, they must make their way along […]
Open gardens, open minds
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Gardening is a constantly changing hobby for many of us. When we visit garden centers, we are often not only buying plants that are familiar to us, but we are on the lookout for something new. Many private gardens have signature plants that might be a tree or shrub, or perhaps it is a plant(s) […]
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