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Written to make you a nursery industry expert.

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You are here: Home / Archives for Digger magazine

Bred for success

By Ryan Contreras — Posted July 21, 2022

These are some current and future cultivars from Oregon State University Ornamental Plant Breeding I am in my 13th year at Oregon State University (OSU). Spending more than a decade doing something sounds like a long time, but in the world of woody plant breeding, that is just getting warmed up. That is how I feel […]

Filed Under: Growing Knowledge Tagged With: Digger, Digger magazine, Oregon State University, OSU

Creating the future generation of nursery leaders

By Stephanie Collins — Posted July 21, 2022

The Oregon Nurseries Foundation announces its 2022 scholarship recipients The Oregon Nurseries Foundation (ONF) supports incoming or continuing college students who are preparing for careers in horticulture or related fields. Please join us in congratulating the 2022-2023 Scholarship Award Winners. Students were evaluated based on academic achievement, nursery industry commitment, financial need, and OAN affiliation. […]

Filed Under: OAN Members Tagged With: Digger, Digger magazine, ONF, scholarships

‘A perfect storm of hurdles’

By Mitch Lies — Posted July 21, 2022

Container vendors deal with supply chain, labor and raw materials issues, which in turn affects growers and retailers In her 14 years as hard goods buyer in the nursery industry, Cheryl Atwater has seen economic cycles come and go, plant trends peak and drop off and markets surge and decline. Never, however, has she experienced […]

Filed Under: Nursery Operations Tagged With: coronavirus, Digger, Digger magazine

Assessing consumer demand after COVID

By Jon Bell — Posted July 21, 2022

After two banner years and still going strong, the nursery industry faces some headwinds Nearly three years in, and the story about how the COVID-19 pandemic has impacted the nursery industry has become well worn. Forced to stay, work and learn at home because of COVID, people started to pay a lot more attention to […]

Filed Under: Nursery Operations Tagged With: coronavirus, Digger, Digger magazine, Economy

Everde Growers®

By Curt Kipp — Posted July 21, 2022

Founded: 2001 by David Saperstein PRODUCTION:  National accounts : 50%  IGC* and rewholesalers : 25%  Landscape professionals: 25%  *Independent garden centers Known for:Wholesale grower with 15 farms in Oregon, California, Florida and Texas. Products include woody shrubs, conifers, perennials, trees, house plants, vines and tropicals. PeopleJonathan Saperstein, co-owner and CEO; David Kirby, executive vice president; […]

Filed Under: OAN Members Tagged With: Digger, Digger magazine, everde growers, OAN, OAN Members, Wholesale Nurseries

The shifting shade tree market

By Tracy Ilene Miller — Posted July 21, 2022

What people find useful can change with societal trends as well as improved genetics Shade trees are such a presence in everyone’s daily lives in so many ways, that many different factors can influence changing trends in terms of what’s grown and what’s sold. At home, the pandemic pushed people towards making their backyard spaces […]

Filed Under: Plant Features Tagged With: Digger, Digger magazine, Trees, Wholesale Nurseries

Selling the fall season

By Mike Darcy — Posted July 21, 2022

The 2022 spring garden season in the Pacific Northwest is probably not going to go down in the annals of history as a record sales year for local garden centers. After two robust years, the sales did come on the scene, but it was as if the air was let out of the balloon. Garden […]

Filed Under: Columns, Mike Darcy Tagged With: Digger, Digger magazine, Mike Darcy, Retail Nurseries, What Im Hearing

The new era of the industry is upon us

By Jeff Stone — Posted July 21, 2022

It is easy now to look back at how the nursery industry used to be. It’s tempting to measure by the old markers of success, and pine for a time that seemed simpler. In families, business and within our national psyche, that’s a natural reflex. The opportunities and challenges confronting our industry are both familiar […]

Filed Under: Columns, Director's Desk Tagged With: Digger, Digger magazine, Economy, Farwest, OAN, OAN Members, Politics

Turbocharge your career at Farwest

By Josh Robinson — Posted July 21, 2022

It’s almost Farwest Show time, and I am pumped for it. The Farwest Show has been a staple in my life for as long as I can remember. My first memories of the show were going there with my parents as a small child. The highlight for me was getting together with my brother as […]

Filed Under: Columns, President's Message Tagged With: Digger, Digger magazine, Farwest, OAN, OAN Members

July 2022

By Bill Goloski — Posted June 29, 2022

This month’s issue delves into relationships: The pairing of houseplants and hard goods by retailers; the ways wholesale nurseries nurture sales from their customers; and the deep selection of spruce varieties growers that growers love to produce. For the Farwest Show, we’ve also included the New Varieties Showcase feature to give readers a first look […]

Filed Under: Issues Tagged With: Digger, Digger magazine, Retail Nurseries, Trees

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NURSERY NEWS

In Memoriam: Melvin John Steffenson

New USDA Census of Hort arriving in mailboxes this month

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

Eason Horticultural Resources is now employee-owned

Oregon’s nursery licensing program aims to keep the entire industry healthy

Building trust is key to establishing clientele base for new nurseries

Five owners share their experiences on what it takes to start a nursery businesses

Bailey hires new CFO and chief HR officer

More Nursery News

From the pages of Digger

May 2025: Sustainability Issue

April 2025: The Tree Issue

March 2025: The Perennial Issue

February 2025: The Greenhouse Issue

January 2025: The Retail Issue

More issues of Digger

Pests and Diseases

Prioritizing nursery pest challenges

New tools in the battle against thrips

Aiming for precision in pest control

Oregon’s nursery licensing program aims to keep the entire industry healthy

$250,000 shifted to P. austrocedri research

More articles

FARWEST SHOW UPDATES

Sense of excitement prevailed at Farwest as nursery industry ‘Meets the Future’ 

Farwest Show attendees select favorites for the Retailers’ Choice Awards

Starway to Heaven™ Japanese Snowbell wins People’s Choice balloting at Farwest Show New Varieties Showcase

Hopper Bros. wins Best in Show booth award at 2024 Farwest Show   

Starway to Heaven™ Japanese Snowbell wins Judges’ Best in Show at Farwest Show New Varieties Showcase

More Updates from Farwest

The Value of Membership

Meet the leader: Sam Pohlschneider

OAN honors the industry’s best

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

More member stories

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