These are some current and future cultivars from Oregon State University Ornamental Plant Breeding I am in my 13th year at Oregon State University (OSU). Spending more than a decade doing something sounds like a long time, but in the world of woody plant breeding, that is just getting warmed up. That is how I feel […]
Creating the future generation of nursery leaders
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— PostedThe Oregon Nurseries Foundation announces its 2022 scholarship recipients The Oregon Nurseries Foundation (ONF) supports incoming or continuing college students who are preparing for careers in horticulture or related fields. Please join us in congratulating the 2022-2023 Scholarship Award Winners. Students were evaluated based on academic achievement, nursery industry commitment, financial need, and OAN affiliation. […]
‘A perfect storm of hurdles’
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— PostedContainer vendors deal with supply chain, labor and raw materials issues, which in turn affects growers and retailers In her 14 years as hard goods buyer in the nursery industry, Cheryl Atwater has seen economic cycles come and go, plant trends peak and drop off and markets surge and decline. Never, however, has she experienced […]
Assessing consumer demand after COVID
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— PostedAfter two banner years and still going strong, the nursery industry faces some headwinds Nearly three years in, and the story about how the COVID-19 pandemic has impacted the nursery industry has become well worn. Forced to stay, work and learn at home because of COVID, people started to pay a lot more attention to […]
Everde Growers®
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— PostedFounded: 2001 by David Saperstein PRODUCTION: National accounts : 50% IGC* and rewholesalers : 25% Landscape professionals: 25% *Independent garden centers Known for:Wholesale grower with 15 farms in Oregon, California, Florida and Texas. Products include woody shrubs, conifers, perennials, trees, house plants, vines and tropicals. PeopleJonathan Saperstein, co-owner and CEO; David Kirby, executive vice president; […]
The shifting shade tree market
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— PostedWhat people find useful can change with societal trends as well as improved genetics Shade trees are such a presence in everyone’s daily lives in so many ways, that many different factors can influence changing trends in terms of what’s grown and what’s sold. At home, the pandemic pushed people towards making their backyard spaces […]
Selling the fall season
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— PostedThe 2022 spring garden season in the Pacific Northwest is probably not going to go down in the annals of history as a record sales year for local garden centers. After two robust years, the sales did come on the scene, but it was as if the air was let out of the balloon. Garden […]
The new era of the industry is upon us
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— PostedIt is easy now to look back at how the nursery industry used to be. It’s tempting to measure by the old markers of success, and pine for a time that seemed simpler. In families, business and within our national psyche, that’s a natural reflex. The opportunities and challenges confronting our industry are both familiar […]
Turbocharge your career at Farwest
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— PostedIt’s almost Farwest Show time, and I am pumped for it. The Farwest Show has been a staple in my life for as long as I can remember. My first memories of the show were going there with my parents as a small child. The highlight for me was getting together with my brother as […]
July 2022
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— PostedThis month’s issue delves into relationships: The pairing of houseplants and hard goods by retailers; the ways wholesale nurseries nurture sales from their customers; and the deep selection of spruce varieties growers that growers love to produce. For the Farwest Show, we’ve also included the New Varieties Showcase feature to give readers a first look […]
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