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You are here: Home / Archives for Marketing

The incredible, edible … yard?

By Curt Kipp — Posted November 17, 2008

That’s right. Edible yard — as in fruit trees, berry shrubs, vegetable starts and the like. We’ve been hearing for a while now that edibles are the hot and happening thing, and the Capital Press (Salem, Ore.) is the latest to report on it: “My clients are asking for edible plants,” landscape designer Liz Frances […]

Filed Under: Uncategorized Tagged With: Edibles, Events, Home gardening, Marketing, Plants, Retail Nurseries, Trees

The GIY ethic

By Curt Kipp — Posted October 13, 2008

Homeowners are becoming more interested in gardening, green living and growing their own food, according to trendspotter and public relations consultant Susan McCoy of Garden Media Group. In her new Garden Media Group 2009 Trends Report, she calls it “GIY,” which stands for “grow it yourself.” “It’s a resurgence of gardening for the greater good […]

Filed Under: Uncategorized Tagged With: Edibles, Marketing, Retail Nurseries, Sustainability

An Oregon gem shines

By Curt Kipp — Posted September 8, 2008

It’s hard to believe, but the Oregon Garden in Silverton, Ore., is seven years old. And following some early struggles, now may just be the garden’s time to shine. Moonstone Hotels is about ready to open the Oregon Garden Resort, a 103-room hotel complete with restaurant, spa and wedding facilities. Although construction is slightly behind […]

Filed Under: Uncategorized Tagged With: Marketing, Plants

Le Tour des Plants: A Gardener’s Excursion

By Curt Kipp — Posted August 19, 2008

Our very own Le Tour des Plants – a self-guided excursion to 48 garden centers and specialty nurseries from Eugene, Ore. to Woodland, Wash. – will be from Sept. 13-21. Its purpose is to build fall sales for OAN-member retailers by encouraging experienced gardeners and those new to gardening to look at fall as a […]

Filed Under: Uncategorized Tagged With: Marketing, Retail Nurseries

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NURSERY NEWS

In Memoriam: Melvin John Steffenson

New USDA Census of Hort arriving in mailboxes this month

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

Eason Horticultural Resources is now employee-owned

Oregon’s nursery licensing program aims to keep the entire industry healthy

Building trust is key to establishing clientele base for new nurseries

Five owners share their experiences on what it takes to start a nursery businesses

Bailey hires new CFO and chief HR officer

More Nursery News

From the pages of Digger

May 2025: Sustainability Issue

April 2025: The Tree Issue

March 2025: The Perennial Issue

February 2025: The Greenhouse Issue

January 2025: The Retail Issue

More issues of Digger

Pests and Diseases

Prioritizing nursery pest challenges

New tools in the battle against thrips

Aiming for precision in pest control

Oregon’s nursery licensing program aims to keep the entire industry healthy

$250,000 shifted to P. austrocedri research

More articles

FARWEST SHOW UPDATES

Sense of excitement prevailed at Farwest as nursery industry ‘Meets the Future’ 

Farwest Show attendees select favorites for the Retailers’ Choice Awards

Starway to Heaven™ Japanese Snowbell wins People’s Choice balloting at Farwest Show New Varieties Showcase

Hopper Bros. wins Best in Show booth award at 2024 Farwest Show   

Starway to Heaven™ Japanese Snowbell wins Judges’ Best in Show at Farwest Show New Varieties Showcase

More Updates from Farwest

The Value of Membership

Meet the leader: Sam Pohlschneider

OAN honors the industry’s best

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

More member stories

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