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You are here: Home / Archives for Marketing

Farwest Show 2018 speaker applies digital marketing to landscaping businesses

By Curt Kipp — Posted August 6, 2018

At the 2018 Farwest Show, Jack Jostes, an industry leader in digital marketing for landscape professionals, will deliver two presentations focused on driving foot traffic and improving online presence. In his first address, “Driving Foot Traffic for Green Industry Retailers with Digital Marketing,” Thursday, Aug 23, 8:30–9:30 a.m., Room B114, Jostes will look at what […]

Filed Under: Farwest Show Tagged With: Farwest, Farwest Show, Landscaping, Marketing

The next generation of green minds

By Bill Goloski — Posted July 31, 2018

Seed Your Future launches BLOOM!, a vibrant national campaign which packages a discovery quiz, short videos and a library of educational materials from Scholastic that even businesses can use Retailers and wholesale businesses alike know that launching a new marketing campaign comes standard with a certain number of uncertainties. Will your audience like your message? […]

Filed Under: Nursery Operations Tagged With: Business, Digger, Digger magazine, Education, Marketing, Wholesale Nurseries

Where plant demand is headed

By Jon Bell — Posted July 31, 2018

Nurseries navigate a new landscape as consumer demand evolves Americans love their pets. A lot. In 2017, they spent nearly $70 billion on their animal companions, and that number’s expected to rise to $100 million by the end of the decade, according to the American Pet Products Assocation. They also, it seems, love their smartphones, […]

Filed Under: Nursery Operations Tagged With: Business, Consumer trends, Digger, Digger magazine, Marketing

Brand positioning

By Ian Doescher — Posted July 31, 2018

The thing that beats price, quality, or service every time 1. Quality: “We have the best products or services around. No one can beat the things we sell!” 2. Price: “You’ll pay less with us than you will anywhere else. No one can beat our prices!” 3. Service: “We have better service than anyone else. […]

Filed Under: Columns, Pivot Points Tagged With: Business, Consumer trends, Digger, Digger magazine, Marketing, Pivot Points, Retail Nurseries

Farwest Show speakers spotlight garden retail

By Curt Kipp — Posted July 5, 2018

The 2018 Farwest Show, August 22-24, in Portland, Oregon, will put garden retail front and center with industry experts Anne Obarski and Katie Dubow delivering talks on key facets of retail including personality conflict, customer experience, and emerging trends. Obarski, with two seminars, and Dubow, with one seminar, will speak on show opening day, Wednesday, […]

Filed Under: Farwest Show Tagged With: Farwest, Farwest Show, Marketing, Retail Nurseries

Excellence on display

By Tracy Ilene Miller — Posted June 25, 2018

Is it worth the trouble of creating a display or trial garden at your nursery? We spoke to several growers about the challenges and benefits Many wholesale and even retail nurseries establish a display garden on their premises. These gardens can impress, instruct and inspire customers, while showing them what the plants look like in […]

Filed Under: Nursery Operations Tagged With: Business, Digger, Digger magazine, display garden, Marketing, Retail Nurseries, Wholesale Nurseries

Five business books worth reading

By Ian Doescher — Posted June 25, 2018

I love reading in just about any genre, but I don’t love reading books about business. The writing is often dry, the information sometimes unhelpful, and the tone often a little too boastful for my taste. That said, the right book can make a significant impact on work habits, creativity, and overall outlook. Here are five […]

Filed Under: Columns, Pivot Points Tagged With: Business, Digger, Digger magazine, Marketing, Pivot Points

Marketing efficiency

By Ian Doescher — Posted April 30, 2018

This is the Efficiency Issue of Digger, so I’m joining the party to talk about efficiency in marketing. By that I mean ways you can do more with less: less time, less money, fewer resources and so on. You may be expending too much time, effort or money. Here are a few simple suggestions for […]

Filed Under: Columns, Pivot Points Tagged With: Digger, Digger magazine, Marketing, Pivot Points

When simplicity beats creativity

By Ian Doescher — Posted February 27, 2018

At Pivot, the marketing agency where I work, I have the enviable (at least I think so) position of being on a creative team tasked with dreaming up creative campaigns for our clients. We’re the group that sits around bringing every resource to bear — clever plays on words, less clever puns, cultural references, eye-catching […]

Filed Under: Columns, Pivot Points Tagged With: Business, Marketing, Pivot Points, Retail Nurseries, Wholesale Nurseries

Who is the hero of your ads, and why does it matter?

By Ian Doescher — Posted December 22, 2017

Have you ever noticed how most Internet companies advertise their services? One company has super-fast speeds, one has ultra-fast speeds, one has blazing-fast speeds, and another has lighting-fast speeds. What’s the difference between super-, ultra-, blazing-, and lighting-fast speeds? Your guess is as good as mine. These companies are making a mistake many advertisers make […]

Filed Under: Columns, Pivot Points Tagged With: Business, Marketing, Pivot Points, Retail Nurseries, Wholesale Nurseries

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NURSERY NEWS

In Memoriam: Melvin John Steffenson

New USDA Census of Hort arriving in mailboxes this month

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

Eason Horticultural Resources is now employee-owned

Oregon’s nursery licensing program aims to keep the entire industry healthy

Building trust is key to establishing clientele base for new nurseries

Five owners share their experiences on what it takes to start a nursery businesses

Bailey hires new CFO and chief HR officer

More Nursery News

From the pages of Digger

May 2025: Sustainability Issue

April 2025: The Tree Issue

March 2025: The Perennial Issue

February 2025: The Greenhouse Issue

January 2025: The Retail Issue

More issues of Digger

Pests and Diseases

Prioritizing nursery pest challenges

New tools in the battle against thrips

Aiming for precision in pest control

Oregon’s nursery licensing program aims to keep the entire industry healthy

$250,000 shifted to P. austrocedri research

More articles

FARWEST SHOW UPDATES

Sense of excitement prevailed at Farwest as nursery industry ‘Meets the Future’ 

Farwest Show attendees select favorites for the Retailers’ Choice Awards

Starway to Heaven™ Japanese Snowbell wins People’s Choice balloting at Farwest Show New Varieties Showcase

Hopper Bros. wins Best in Show booth award at 2024 Farwest Show   

Starway to Heaven™ Japanese Snowbell wins Judges’ Best in Show at Farwest Show New Varieties Showcase

More Updates from Farwest

The Value of Membership

Meet the leader: Sam Pohlschneider

OAN honors the industry’s best

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

More member stories

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