There are so many digital tools you can use to reach potential customers these days: digital ads on Google or Facebook, social media pages and advertising, videos, remarketing, blogs, websites, and more! In this new and evolving landscape, it’s easy to forget about one of the first digital marketing tools many of us used: email. […]
Show what you know
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Content marketing may not be a phrase you’ve heard — or maybe you’ve heard it and wondered, “What does that mean?” Wonder no more! Content marketing, simply put, is a way of marketing your own products and services not by directly promoting them, but by offering your knowledge and expertise to the public and letting […]
Keys to a ‘far from ordinary’ marketing campaign
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Doing something unexpected is just one reason why the Farwest Fanatics marketing campaign has been so successful.
Build your success by expanding your network at Farwest
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The 2017 Farwest Show is the place to meet like-minded nursery industry professionals.
Building a brand to stand the test of time
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Marketing expert Ian Doescher compiles a list of evaulation tools to measure your brand by
A green industry means a green environment
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The Oregon Association of Nurseries educates people about the benefits of the plant material grown in Oregon.
Little vanguards of the garden
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Schools and retail garden centers can help nurture a new generation of plant lovers.
How to make compelling videos
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Motion pictures are a great way to tell your brand story, and technology makes them easy to make.
Say enough, but not too much
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Advertisers should resist the urge to cram an overabundance of information in their messages.
Smartphones and smarter marketing
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Creating a mobile marketing plan is one of the smartest steps retailers can take to ensure their future business success.
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