Content marketing may not be a phrase you’ve heard — or maybe you’ve heard it and wondered, “What does that mean?” Wonder no more! Content marketing, simply put, is a way of marketing your own products and services not by directly promoting them, but by offering your knowledge and expertise to the public and letting […]
Keys to a ‘far from ordinary’ marketing campaign
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Doing something unexpected is just one reason why the Farwest Fanatics marketing campaign has been so successful.
Build your success by expanding your network at Farwest
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The 2017 Farwest Show is the place to meet like-minded nursery industry professionals.
Building a brand to stand the test of time
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Marketing expert Ian Doescher compiles a list of evaulation tools to measure your brand by
A green industry means a green environment
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The Oregon Association of Nurseries educates people about the benefits of the plant material grown in Oregon.
Little vanguards of the garden
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Schools and retail garden centers can help nurture a new generation of plant lovers.
How to make compelling videos
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Motion pictures are a great way to tell your brand story, and technology makes them easy to make.
Say enough, but not too much
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Advertisers should resist the urge to cram an overabundance of information in their messages.
Smartphones and smarter marketing
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Creating a mobile marketing plan is one of the smartest steps retailers can take to ensure their future business success.
Giving thanks to your customers
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It’s a good time to think about saying thank you to the people who make your business work — your customers!
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