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Farwest Trade Show announces keynote speaker for 2015

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Press Release — November 4, 2014: Finding and realizing opportunity in the horticulture industry is the focus for the 2015 Farwest Trade Show, August 27-29, 2015, in Portland, Ore. Award-winning marketing and customer service expert Ron Rosenberg will bring his brand of business and professional development to Farwest to help growers, retailers, landscapers, wholesale buyers and […]

Making hay when the weather stinks

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We’ve all heard of making hay when the sun shines. The Garden Corner retail nursery in Tualatin, Oregon — which is known for its creative marketing — recently did the opposite. Owner Jonn Karsseboom put together this clever video showing the impact of recent wind and rain at his nursery: Jonn then used his email marketing […]

Customers will pay more for the green label

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Will retail customers pay more for plants that are labeled “water conserving” or “disease free?” According to Dr. James Pease, professor of agricultural and applied economics at Virginia Tech, the answer is yes. Dr. Pease conducted a survey and found that the difference, in fact, could vary from 9 percent to as high as 60 […]

Farwest Seminar: So, you want to launch an online store?

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An industry forecast that has much talked about on and off the show floor is keynote speaker John Stanley’s comment that “30 percent of sales will be online in the next five years.” From left to right: Sid Raisch, Kristin VanHoose,Jonn Karsseboom and Nicholas Staddon. Sid Raisch, owner of Horticultural Advantage, who moderated this panel […]

Farwest Seminar: Launching a New Product

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“What It Takes to Launch a New Product in Today’s Intensely Competitive Marketplace” proved to be equally of interest to growers, retailers, landscapers and marketers. This seminar addressed the synergistic process that exists between the plant breeder and marketer; in this case, Dr. Michael A. Dirr, owner/partner, Plant Introductions Inc., and Natalia Hamill, brand and […]

Website educates public on invasive pest threats

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Although the agriculture community is well aware of invasive pests and pathogens — including the emerald ash borer, sudden oak death, the giant African snail, the citrus psyllid, the Asian longhorned beetle and many others — agriculture cannot fight them alone. These pests can be transported unwittingly by the general public; therefore, public awareness is needed to […]

November Digger arrives in mailboxes

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The November issue of Digger has been mailed to subscribers, and the cover story this month is on exotic edibles (PDF). Nursery growers are enriching the culinary landscape by cultivating fruit-bearing plants ranging from hardy kiwi vines to sea berry bushes, as well as various tubers of South American origin. Other articles in this issue […]

September Digger arrives in mailboxes

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The September issue of Digger has been mailed to subscribers, and the cover story this month is on plants that thrive in wet sites (PDF). Due to the prevalence of bioswales and other urban water features, many nurseries — native plant growers in particular — have been trying hard to keep up with demand. Other […]