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Customers will pay more for the green label

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Will retail customers pay more for plants that are labeled “water conserving” or “disease free?” According to Dr. James Pease, professor of agricultural and applied economics at Virginia Tech, the answer is yes. Dr. Pease conducted a survey and found that the difference, in fact, could vary from 9 percent to as high as 60 […]

Consumers are willing to pay more for eco-friendly plant containers, study says

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Previous studies conducted by the Horticultural Research Institute have shown that consumers are willing to pay a bit more for eco-friendly plant containers. Now, a new study recently published in the Journal of Environmental Horticulture puts some numbers on how much consumers value sustainability and the environment. Plant buyers were willing to pay: 16.7 cents […]

Governor declares ‘Fall is for Planting Month’ in September

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September will be “Fall is for Planting Month” in September, according to a proclamation by Oregon Gov. John Kitzhaber. The proclamation was announced at the 2013 Farwest Trade Show by the Oregon Association of Nurseries, the state’s 800-plus-member organization comprised of wholesale growers, retailers, nursery service and supply providers, and others engaged in the nursery […]

Farwest Week is next week!

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It’s been quiet around here on the Daily Digger blog, but that’s just because we’ve been getting ready for the 2013 Farwest Trade Show, in Portland, Ore.! Farwest is the biggest nursery industry trade show in the West, and it’s still the place where buyers can overcome developing shortages and find the material they need. […]

Anna Ball on the future of horticulture

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Anna Ball spoke to the Oregon Association of Nurseries Retail and Greenhouse Chapter last week about current and future trends in horticulture. We have compiled several of the highlights from her speech into a video, which you can view right here: