In this special edition of Digger magazine, we look at water, one of the key ingredients for growing plants.
Every drop matters
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Overly complex. Highly litigious. Subject to severe shortages. Critical for the long-term survival of the nursery and greenhouse industry. Got water?
Meeting demand for low-water plants
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Easy care and environmental benefits drive requests for drought-tolerant material.
Tapping into resources
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Agencies and programs offer help with water treatment and conservation.
Obtaining and protecting water rights
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Agricultural rights holders commonly face a variety of dilemmas.
Understanding the big picture
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Major groups work together to maximize Oregon’s water resources.
The Water Issue
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Oregon nurseries face a variety of water-related challenges.
The aging out of agriculture
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New study finds a majority of Oregon farmers are nearing retirement age, and many don’t know who will take their place.
Customers will pay more for the green label
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Will retail customers pay more for plants that are labeled “water conserving” or “disease free?” According to Dr. James Pease, professor of agricultural and applied economics at Virginia Tech, the answer is yes. Dr. Pease conducted a survey and found that the difference, in fact, could vary from 9 percent to as high as 60 […]
Consumers are willing to pay more for eco-friendly plant containers, study says
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Previous studies conducted by the Horticultural Research Institute have shown that consumers are willing to pay a bit more for eco-friendly plant containers. Now, a new study recently published in the Journal of Environmental Horticulture puts some numbers on how much consumers value sustainability and the environment. Plant buyers were willing to pay: 16.7 cents […]
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