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The shifting shade tree market

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What people find useful can change with societal trends as well as improved genetics Shade trees are such a presence in everyone’s daily lives in so many ways, that many different factors can influence changing trends in terms of what’s grown and what’s sold. At home, the pandemic pushed people towards making their backyard spaces […]

July 2022

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This month’s issue delves into relationships: The pairing of houseplants and hard goods by retailers; the ways wholesale nurseries nurture sales from their customers; and the deep selection of spruce varieties growers that growers love to produce. For the Farwest Show, we’ve also included the New Varieties Showcase feature to give readers a first look […]

April 2022 — The Tree Issue

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Welcome to our first-ever Tree Issue! Articles inside include an in-depth analysis of the best crabapples varieties, the recipe for successful tree production, and helping the marketplace meet their customer’s expectations. In the Meet the Leader feature, read about the life and accomplishments of Rod Park, owner of Park’s Nursery and former OAN president and […]

When you know what to grow

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When considering which trees to produce, several factors are important, but profitability is king What’s the recipe for becoming a successful grower of trees? Try one part climate and weather, another part land and inputs. Add in a solid team of employees and loyal customers, some business acumen and a dash of forecasting magic. Don’t […]

A new day for crabapples

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This flowering tree is on the upswing, thanks to disease resistance and all-season beauty Crabapples have enjoyed a bumpy history. Originating in the mountains of Kazakhstan, crabapples’ spring flowers landed in Chinese palace gardens and were carried along the Silk Road to Europe.  Beyond their beauty, crabapples can act as a blanket pollinator for an […]

Restoring a conifer classic

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Breeding disease-resistant Port Orford cedar for reforestation and the horticulture industry By Ryan Contreras and Richard Sniezko Port Orford cedar (Chamaecyparis lawsoniana) is a long-lived conifer native to northwestern California and southwestern Oregon. It spans an elevational range from sea level to 5,000 feet or more. In forestry, the tree has both economic and ecological […]

A tree with a peel

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Despite some pest issues, birch trees provide a distinctive, well-loved look Sales of popular birch trees in Oregon plummeted in the early 2000s when the bronze birch borer made its way across the country and began attacking susceptible plants up and down the Willamette Valley. The voracious insect had been plaguing states in the Midwest […]