Digger magazine

Written to make you a nursery industry expert.

More than just plants

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Hard goods will help build sales, if retailers pay attention to customer needs There is no garden center without plants, but the stock carried shouldn’t necessarily end with green goods. By offering hard goods, retailers can increase the total value of the sale, build profit, and give customers what they want without making them go […]

A green renewal

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Trend watchers say green is the hot color, which has implications for garden retailers Whether muted or bright, foliage or flower, color drives the nursery industry, and many trend settlers say green is the Color of the Year for 2022. The first announcement came at last summer’s Cultivate’21 trade show from Garden Media Group, a […]

Emerging with confidence

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As we enter year three with COVID-19 and its variants raging around us, it appears that most garden centers have made the necessary adaptations to stay open. Initially there was much confusion, and rightly so because we have never been in a situation like this. Many garden centers were temporarily closed to make the necessary […]

Ag overtime should not pit owner versus worker

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As Oregonians, we have a long and storied tradition of political compromise. I believe that any policy debate should include a range of perspectives. This discussion can lead to mutually satisfactory solutions. That’s why the Oregon Association of Nurseries (OAN) is disappointed with ongoing efforts by PCUN (Pineros y Campesinos Unidos del Noroeste), the farmworkers […]

In Memoriam: David G. Adams

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The Oregon Association of Nurseries is saddened to report the passing of Dave Adams, a retired former extension agent for Oregon State University who was an honorary lifetime member of OAN and a member of the Oregon Nurseries’ Hall of Fame. He passed away last Tuesday, January 4, 2022, at an area hospital, from complications […]

In Memoriam: Dave Adams

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The Oregon Association of Nurseries (OAN) is saddened to report the passing of Dr. Dave Adams, professor emeritus of horticulture at Oregon State University and retired nursery and greenhouse extension agent. Adams also was noted for his work with the Ornamental Northwest Seminars and the Master Gardeners. He passed away Tuesday, January 4. Dr. Adams […]

January 2022 – Nursery Country

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This year’s Nursery Country issue visits four exemplary nurseries: TRECO – Oregon Rootstock and Tree Co. Inc., Simnitt Nursery, Bamboo Garden, and Engels’s Evergreens. Read why Oregon growers are setting the gold standard for nursery production. We also follow up with the second part of a focused study on Thuja, Juniper and Cypress pests.  In […]

Proven Winners hires two to work on retail accounts

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Jessica DeGraaf has been appointed director of retail sales for Proven Winners®, according to a release from the company. She will direct the company’s relationship with independent retail garden centers partners and continue to work directly with key accounts. Jessica will also develop new support programs to support retailers. Heather Poire has also been appointed […]

Knowing your cedar pests (Part 2)

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Part 2: Thuja, Juniperus and Cupressus It’s important to be aware of issues in the landscape and forest, as these can become problems in the nursery or for your customers. On the flip side, problems not detected in the nursery can become big issues when planted out at the customer’s end. Cedar trees have a […]