Dr. Bridget Behe, horticultural marketing expert, answers questions about her can’t-miss Farwest Show seminars on the art and science of selling plants. Dr. Bridget Behe is a marketing professional who has taught marketing and management to horticulture undergraduates at Michigan State University since 1997. She maintains an active consumer research program to investigate how and […]
Branching out with banking relationships
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Financing for the nursery industry can be tricky without a few financial friends Any business faces challenges, but nurseries have a unique set all to themselves. There’s nature to contend with, a perpetual shortage of labor, and the fact that crops planted today won’t be ready to sell, in many cases, for years. And when […]
Maximalist gardening goes big
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Maximalist garden design has two main principles: going bold and going big. Maximalism has found many adopters in the gardening community, but it’s not limited to gardens. It also applies to graphic design, home décor and other design-related fields. Maximalist gardeners plant as much as they can in the soil, experimenting with color combinations and […]
The bottom line on agricultural overtime
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Oregon’s new law requiring overtime pay for agricultural workers went into effect January 1, 2023. If you are not already complying with the overtime requirements, you need to do so immediately! The law, enacted as House Bill 4002, establishes mandatory overtime pay for agricultural workers, with a four-year phase-in period: The law applies to “agriculture,” […]
What’s growing on?
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OSU plant breeding program shows progress on promising new cultivars The plant breeding program at Oregon State University is continually working to bring new plants to market that will make growers more profitable and perform well for consumers. On behalf of the program, I wanted to update the industry on these efforts. New plants build […]
The shining city on the hill
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Only the stoutest of political nerds would recall that President Ronald Reagan’s farewell address to the nation invoked a 1630 sermon by Puritan pilgrim John Winthrop. White House speechwriter Ken Khachigian tapped into Reagan’s long-held North Star of America, defining his vision of “the shining city upon a hill.” Looking back from where we were […]
June 2023: The Shrubs Issue
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Shrubs take center stage in the June 2023 issue of Digger. Sharing the spotlight is the Farwest Show Planning Guide (PDF), a special insert detailing all the seminars, speakers and special events planned for this year’s extra-special 50th anniversary Farwest Show. Shrub-focused feature articles in the June 2023 issue include: Columns: Download a PDF of […]
My chat with ChatGPT
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I had a conversation a few months ago with Steve Shropshire, the association’s legal counsel from Jordan Ramis PC, about the emergence of ChatGPT and the open-source abilities. I found it fascinating. Type pretty much anything into ChatGPT and it’ll spit out a confident, convincing response. What some have found is that its answers can […]
Measuring low-water stress
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Expansive study evaluates climate-ready landscape plants for the western U.S. By Loren Oki and Jared Sisneroz We have all experienced extreme weather conditions, from heavy rain and snow to prolonged droughts, which have become more frequent in recent years. In response to the droughts that have threatened our water supplies, regulatory restrictions have been put […]
Getting ahead by cutting back
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Advances in automated shrub trimming save time and labor With its wheels stretched 60 feet apart, a mowing machine makes its way over multiple rows of rhododendrons, leaving them uniformly trimmed on top. Powered by only one person riding on top of it, this machine gets the work done quickly, saving large wholesale grower Woodburn […]
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