Digger magazine

Written to make you a nursery industry expert.

Spending your first digital dollars

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Beyond the ads you see on Facebook, Instagram, and Google, digital advertising may be something of a mystery to you. Many small- and medium-sized businesses aren’t sure where to start when it comes to digital marketing, because it is still fairly new and its landscape is ever-changing. Given the challenges, you may be curious about […]

Growing a vision for the future

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Many of us grew up watching Hollywood’s idea of what the year 2020 might look like. “Back to the Future” (1985) thrilled us with 21st Century visions of flying cars and hovering skateboards, while “Blade Runner” (1982) took us into a bleak world, populated by synthetic humans working on colonized planets. Now that we’ve arrived […]

Why we connect

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Oregon is a diverse place with mountains and coastline, high deserts and fertile valleys. The nurseries that dot the Oregon map are just as diverse. Liner production, reforestation, cut flowers, Christmas trees, retail, and large specimen growers are just some of the categories represented, and our people are just as diverse as our products. Oregonians […]

Free conservation planning courses offered for growers

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Marion Soil & Water Conservation District and North Santaim Watershed Council are hosting a free four-part series of courses for small farms and rural properties planning a conservation plan for their land. Experts will discuss protection water, improving soil health, increasing wildlife habitats, and potential project funding. The classes run from 5–7:30 p.m., at the […]

Growers asked to complete internet service survey

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In order to evaluate and assess its services, Oregon business owners and households are asked to identify what broadband services are available to them across the state. Answers will let the state now if the internet services are fast, affordable, and meeting the needs of its people. Take the survey The deadline to complete the […]

Register for a free 4-part succession planning workshop

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East Multnomah and Clackamas Soil and Water Conservation Districts and the Clackamas Small Business Development Center (SBDC) are hosting a free Farm Succession Planning workshop series for agricultural business owners. The series will explore many topics — from identifying a transition plans to navigating the Oregon estate tax. Attendees will also receive free one-on-one counseling […]

December 2019

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For anyone looking for inspiration to start their own nursery business or pass their existing operation on to a fresh owner, the Transition Issue shares the stories of many different industry professionals. Articles provide step-by-step guidance for managing a successful succession, transition models, and other planning resources.   In this issue: In the beginning: Startup nurseries […]

The generational cycle of success

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Proper farm transition planning, including timing, protects the viability of the business going forward Agriculture, with its continuous cycle of planting and harvest rooted in valley soil, becomes a way of life. Leaving that rhythm behind to retire from the farm can be difficult. Farm leadership brings prominence and identity in an important profession, often […]

Elements of a transition

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A nursery transition plan must consider the optimal timing to change ownership, management, control — or ultimately, all three A nursery business is often nurtured, grown, and sold much like the plants raised in the nursery. One big difference is that the succession planning cycle happens over many years — not just one or two growing […]