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You are here: Home / Archives for Columns / Director's Desk

50 years of growing Oregon’s brand

By Jeff Stone — Posted July 26, 2023

As I write this column, I am at Cultivate’23 in Columbus, Ohio, where Oregon is well represented. More than 60 OAN member companies are exhibiting, dozens of them are walking the show floor, and Oregon’s own Nancy Buley (J. Frank Schmidt & Son Co.) and Ryan Contreras (Oregon State University) are cornerstones of the educational […]

Filed Under: Director's Desk Tagged With: Digger, Digger magazine, Farwest, OAN, OAN Members

The shining city on the hill

By Jeff Stone — Posted June 21, 2023

Only the stoutest of political nerds would recall that President Ronald Reagan’s farewell address to the nation invoked a 1630 sermon by Puritan pilgrim John Winthrop. White House speechwriter Ken Khachigian tapped into Reagan’s long-held North Star of America, defining his vision of “the shining city upon a hill.” Looking back from where we were […]

Filed Under: Director's Desk Tagged With: Digger, Digger magazine, OAN, Politics

My chat with ChatGPT

By Jeff Stone — Posted May 31, 2023

I had a conversation a few months ago with Steve Shropshire, the association’s legal counsel from Jordan Ramis PC, about the emergence of ChatGPT and the open-source abilities. I found it fascinating. Type pretty much anything into ChatGPT and it’ll spit out a confident, convincing response. What some have found is that its answers can […]

Filed Under: Director's Desk Tagged With: Digger, Digger magazine, OAN

Sustainable industries need sustainable solutions

By Jeff Stone — Posted April 20, 2023

Every year, when I try to come up with a column topic for the month of May, my tendency is to focus on labor. This year’s May issue of Digger is focused on sustainability, and that only leads me to an angering paradox. Many things about the nursery industry are sustainable — but our labor […]

Filed Under: Director's Desk Tagged With: Business, Digger, Digger magazine, OAN, Politics

Blessed to be part of this industry

By Jeff Stone — Posted March 24, 2023

It took my legendary predecessor, Clayton Hannon, to notify me that I now stand as the longest serving executive director in the history of the Oregon Association of Nurseries. I thought this couldn’t possibly be correct, but as it turns out, as normal, Clayton had his facts straight. Over the last 12 years, I have […]

Filed Under: Director's Desk Tagged With: Business, Digger, Digger magazine, Farwest, OAN, Politics

The lifeblood of our industry

By Jeff Stone — Posted February 24, 2023

The Water Issue is one of the most pertinent Digger efforts to serve our membership. We hope that how we lay out the issues makes sense and provides some context of the dynamics we are facing at the state and federal levels. Our industry stretches the water resource farther than most of those involved in […]

Filed Under: Director's Desk, Uncategorized Tagged With: Digger, Digger magazine, OAN, OAN Members, Plants, Politics

Everyday things matter

By Jeff Stone — Posted January 30, 2023

As Benjamin Franklin left the Constitutional Convention, he was reportedly asked what kind of government the founders would propose. He replied, “A republic, if you can keep it.” This phrase has resonated through American history. It has been tested through a civil war, world wars, and even the toxic sludge of political discourse we are […]

Filed Under: Director's Desk Tagged With: Business, Digger, Digger magazine, OAN, Politics

Time to go big and green

By Jeff Stone — Posted December 27, 2022

Look around us. There are so many exciting innovations and breakthroughs happening all over the world. Many of these are happening in agriculture, which is no surprise. We are the stewards of working lands. We know from deep experience how to take what we have, and make something even better from it. It’s in our […]

Filed Under: Director's Desk Tagged With: Digger, Digger magazine, OAN, Politics

A meaningful foundation

By Jeff Stone — Posted November 29, 2022

The Pacific Northwest is rich in its history. It was the destination of the Lewis and Clark Expedition, but also developed a rugged trade that brought goods to the world. Look at the names of rivers, towns and natural features. The influence of indigenous cultures is part of what makes this area special. Travel this […]

Filed Under: Director's Desk Tagged With: Digger, Digger magazine, lean, OAN

Your vote is your voice

By Jeff Stone — Posted November 2, 2022

The 2022 election cycle has more angst, absurd assumptions, and consequences than I have seen in some time. No doubt, regardless of discussions are at the fence post, supply stores or at family dinner, there is tangible uncertainty about the economy, crime, and our social fabric. In Oregon, a high number of voters believe the […]

Filed Under: Columns, Director's Desk Tagged With: Digger, Digger magazine, Politics

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NURSERY NEWS

Terra Gardens owner’s gesture for his mother opens the door to other wheelchair-bound gardeners

OAN announces 2025 Friends of Nurseries award winners

OAN leads grower-driven Japanese beetle solution

AmericanHort president and CEO to step down

In memoriam: Bill Van Belle

Longtime employee buys Heritage Seedlings and Liners

In Memoriam: Melvin John Steffenson

New USDA Census of Hort arriving in mailboxes this month

More Nursery News

From the pages of Digger

March: The Perennials Issue

February: The Greenhouse Issue

January 2026: The Retail Issue

November 2025: The Transportation Issue

October 2025

More issues of Digger

Pests and Diseases

OAN leads grower-driven Japanese beetle solution

Prioritizing nursery pest challenges

New tools in the battle against thrips

Aiming for precision in pest control

Oregon’s nursery licensing program aims to keep the entire industry healthy

More articles

FARWEST SHOW UPDATES

2026 Farwest Show issues calls for speakers

Excitement, optimism prevail at 2025 Farwest Show

Dazzling plants, products garner Retailer’s Choice Awards

Youngblood Nursery wins Best in Show booth honors at the 2025 Farwest Show

Glow Sticks Fescue wins top honors from judges at Farwest Show’s New Varieties Showcase 

More Updates from Farwest

The Value of Membership

AmericanHort president and CEO to step down

OAN honors industry leaders at 2025 Convention

Meet the Leader: Patrick Peterson

More member stories

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