Columns

Making every step count

By Kyle Fessler — Posted February 25, 2021

Every family has traditions. In the Fessler family, we have one time-honored tradition that dates back long before my time. Each winter — typically on a cold, wet winter Saturday — our extended family gathers in Grandpa’s shop to make sausage. It’s taken decades of practice, but the process has evolved over the years into […]

Going halfway to understand the new buyer

By Jeff Stone — Posted February 25, 2021

In the nursery and greenhouse industry, we have always had to follow and understand consumer trends. Otherwise, we will never be able to build business models capable of enduring countless shifts in behavior. The changes in preferences and mores also influence a government that is tone deaf at times, more concerned with shaping behavior than […]

COVID-19 year two

By Mike Darcy — Posted January 25, 2021

The year 2020 probably instigated more changes in the physical way in which a garden center operates than any other year in history. Not only were there devasting forest fires resulting in hazardous air quality conditions and causing some garden centers to close, but COVID-19 also arrived. I cannot ever recall anything disrupting the workplace […]

B2B interaction meets the next horizon

By Jeff Stone — Posted January 25, 2021

The Oregon Association of Nurseries exists for one purpose — to help the members succeed in growing the best plants in the world. Oregon’s growers are doing their part. Recent data show the industry once again surpassing the $1 billion mark in sales. Resiliency never has had a better example than our members. They got […]

Adapt, overcome and go live!

By Kyle Fessler — Posted January 25, 2021

Oregon nurseries have become well versed in the art of adversity. Out of sheer necessity, we have mastered the ability to adapt quickly to whatever may come at us. Winter can be a very erratic time for nursery growers in Oregon. Weather patterns can go from zero to 60 in the blink of an eye. […]

The greatest benefit of all

By Kyle Fessler — Posted January 6, 2021

We often hear the phrase, “Membership has its benefits.” When we invest in a membership organization or cause, we expect to see a financial or emotional return on that investment. The Oregon Association of Nurseries (OAN) offers several programs that directly impact your bottom line, with a prime example being our health and dental insurance […]

Milestones and new beginnings

By Jeff Stone — Posted January 6, 2021

As we turn the page to 2021, many people take a moment around this time to reflect and rekindle the embers of a fresh start. Our natural surroundings can serve as a reminder of this process. Sprouting plants and budding trees signal new beginnings. Our industry plays an important role in that process. Many trees […]

Protecting and promoting growers

By Kyle Fessler — Posted November 24, 2020

For those of you whom I haven’t had the pleasure of meeting, my name is Kyle Fessler. I am grateful to be able to serve the members of the Oregon Association of Nurseries (OAN) as president for 2021. My wife Mollie and I have been married for 11 years, and together we have five beautiful […]

A gardener’s optimism has no limits

By Mike Darcy — Posted November 24, 2020

Resilient is a good word to use to describe Diana and Colby Lamb. Resilience is defined as spirit, hardiness, toughness, strength, buoyancy, and resistance. On September 8 at 12:15 a.m., there was a banging on the door of their Gates, Oregon house. It was a Marion County sheriff’s deputy telling them that there had been […]

Leading with a purpose

By Jeff Stone — Posted November 24, 2020

The Oregon Association of Nurseries (OAN) remains, by its very definition and mission, a member-driven, service- and advocacy-oriented green industry force. It seems like a decade ago back in March 2020 when the industry and country were tossed into the abyss of COVID-19. Now that the last chapter of 2020 is being written, we should […]