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Written to make you a nursery industry expert.

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You are here: Home / Archives for Columns

Say enough, but not too much

By Ian Doescher — Posted March 1, 2017

Advertisers should resist the urge to cram an overabundance of information in their messages.

Filed Under: Pivot Points Tagged With: Digger, Digger magazine, Marketing

You are the X factor

By Jeff Stone — Posted March 1, 2017

Advocacy is at the heart of being an OAN member.

Filed Under: Director's Desk Tagged With: Digger, Digger magazine, Politics

A forgotten treasure

By Jeff Stone — Posted February 1, 2017

The Grove of the States needs our help.

Filed Under: Director's Desk Tagged With: Digger, Digger magazine, People

A night for plant nerds

By Mike Darcy — Posted February 1, 2017

Gardeners eager for spring’s arrival will rejoice when Plant Nerd Night returns for a 16th consecutive year.

Filed Under: Mike Darcy Tagged With: Business, Consumer trends, Digger, Digger magazine, People, Plants, Retail Nurseries

A guide by which to thrive

By Mark Bigej — Posted February 1, 2017

The OAN Nursery Guide is an indispensable resource.

Filed Under: President's Message Tagged With: Business, Digger, Digger magazine, Plants, Retail Nurseries, Wholesale Nurseries

Learning outside the box

By Mark Bigej — Posted January 4, 2017

OAN President Mark Bigej recalls how innovative thinking has played a crucial role in his life.

Filed Under: President's Message Tagged With: Digger, Digger magazine, Education

Smartphones and smarter marketing

By Ian Doescher — Posted January 4, 2017

Creating a mobile marketing plan is one of the smartest steps retailers can take to ensure their future business success.

Filed Under: Pivot Points Tagged With: Digger, Digger magazine, Marketing

Setting a foundation

By Jeff Stone — Posted January 4, 2017

Promoting education has long been a cornerstone of the OAN through its Oregon Nurseries’ Foundation.

Filed Under: Director's Desk Tagged With: Digger, Digger magazine, Education, Workforce

Thankful for blessings

By Mark Bigej — Posted December 1, 2016

It’s a great time to give thanks — and get involved.

Filed Under: President's Message Tagged With: Digger, Digger magazine, OAN Members

Positive signs for garden centers

By Mike Darcy — Posted December 1, 2016

Retailers are looking to build on last year’s strong sales by capitalizing on the key trends for 2017.

Filed Under: Mike Darcy Tagged With: Consumer trends, Digger, Digger magazine, Home gardening, Plants

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NURSERY NEWS

Terra Gardens owner’s gesture for his mother opens the door to other wheelchair-bound gardeners

OAN announces 2025 Friends of Nurseries award winners

OAN leads grower-driven Japanese beetle solution

AmericanHort president and CEO to step down

In memoriam: Bill Van Belle

Longtime employee buys Heritage Seedlings and Liners

In Memoriam: Melvin John Steffenson

New USDA Census of Hort arriving in mailboxes this month

More Nursery News

From the pages of Digger

March: The Perennials Issue

February: The Greenhouse Issue

January 2026: The Retail Issue

November 2025: The Transportation Issue

October 2025

More issues of Digger

Pests and Diseases

OAN leads grower-driven Japanese beetle solution

Prioritizing nursery pest challenges

New tools in the battle against thrips

Aiming for precision in pest control

Oregon’s nursery licensing program aims to keep the entire industry healthy

More articles

FARWEST SHOW UPDATES

2026 Farwest Show issues calls for speakers

Excitement, optimism prevail at 2025 Farwest Show

Dazzling plants, products garner Retailer’s Choice Awards

Youngblood Nursery wins Best in Show booth honors at the 2025 Farwest Show

Glow Sticks Fescue wins top honors from judges at Farwest Show’s New Varieties Showcase 

More Updates from Farwest

The Value of Membership

AmericanHort president and CEO to step down

OAN honors industry leaders at 2025 Convention

Meet the Leader: Patrick Peterson

More member stories

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