The Oregon Association of Nurseries wouldn’t have lasted for over eight decades without changing with the times, but the pace of societal change feels like it is accelerating. We must keep up. All across the country, trade associations have struggled to demonstrate the return on investment (ROI) to their membership. They’ve presented a wide […]
Teamwork matters
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Growing up, I was always a foot shorter and roughly 20 pounds lighter than my age group, and my coordination was not exactly stellar. As a result of all this, sports analogies can go right over my head. These days I rarely watch sports events on television, and I definitely haven’t ever had a fantasy […]
Who is the hero of your ads, and why does it matter?
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Have you ever noticed how most Internet companies advertise their services? One company has super-fast speeds, one has ultra-fast speeds, one has blazing-fast speeds, and another has lighting-fast speeds. What’s the difference between super-, ultra-, blazing-, and lighting-fast speeds? Your guess is as good as mine. These companies are making a mistake many advertisers make […]
Turning the page to 2018
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I have had the pleasure of working for the association for a dozen years. I have worked for a United States senator, been chief of staff to a regional government, but this industry is something special. I am a workaholic — our past president Mark Bigej endured well over 2,000 emails over the course of […]
Welcome to the new year!
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It’s always an invigorating time of year, as the dust settles following the holidays. We can start to think ahead a little bit, knowing that in just a flash, it’ll be spring’s mad rush. But because it’s the dead of winter, we can also feel especially grateful for where we live: the state of Oregon. […]
Convention and the nursery family
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Something special happened at this year’s OAN Convention, held in November at Salishan. Anytime there’s a large gathering of our membership, I find myself rejuvenated. The camaraderie is something to behold. You see titans of the industry interacting with up-and-comers and the future of the industry. They talk about trends, production and labor challenges as […]
Specializing in the unique
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They would never be called a “garden center.” They would not be a place to go to for buying annuals in the spring. They have very few hard goods; it is unlikely that a customer would find garden chemicals, fertilizers, gloves and other items. Their locations are usually not in a metro area and they […]
A winter respite
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Growing up on a farm and container nursery, I have always noticed a slight lull in the pace when fall and winter roll around. While many of my childhood friends went out of town for Spring Break and often went on numerous summer camping and fishing trips, it didn’t make sense for our family to […]
Going big on transportation
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As Oregon’s largest agricultural sector, the nursery and greenhouse industry depends on an integrated transportation system so product can get to market. Nearly 75 percent of the nursery stock we grow ends up leaving our borders, with more than half ticketed for markets east of the Mississippi River. As a trade association, we have supported […]
Don’t underestimate the power of email
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There are so many digital tools you can use to reach potential customers these days: digital ads on Google or Facebook, social media pages and advertising, videos, remarketing, blogs, websites, and more! In this new and evolving landscape, it’s easy to forget about one of the first digital marketing tools many of us used: email. […]
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