I have had the pleasure of working for the association for a dozen years. I have worked for a United States senator, been chief of staff to a regional government, but this industry is something special. I am a workaholic — our past president Mark Bigej endured well over 2,000 emails over the course of […]
Welcome to the new year!
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It’s always an invigorating time of year, as the dust settles following the holidays. We can start to think ahead a little bit, knowing that in just a flash, it’ll be spring’s mad rush. But because it’s the dead of winter, we can also feel especially grateful for where we live: the state of Oregon. […]
Convention and the nursery family
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Something special happened at this year’s OAN Convention, held in November at Salishan. Anytime there’s a large gathering of our membership, I find myself rejuvenated. The camaraderie is something to behold. You see titans of the industry interacting with up-and-comers and the future of the industry. They talk about trends, production and labor challenges as […]
Specializing in the unique
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They would never be called a “garden center.” They would not be a place to go to for buying annuals in the spring. They have very few hard goods; it is unlikely that a customer would find garden chemicals, fertilizers, gloves and other items. Their locations are usually not in a metro area and they […]
A winter respite
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Growing up on a farm and container nursery, I have always noticed a slight lull in the pace when fall and winter roll around. While many of my childhood friends went out of town for Spring Break and often went on numerous summer camping and fishing trips, it didn’t make sense for our family to […]
Going big on transportation
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As Oregon’s largest agricultural sector, the nursery and greenhouse industry depends on an integrated transportation system so product can get to market. Nearly 75 percent of the nursery stock we grow ends up leaving our borders, with more than half ticketed for markets east of the Mississippi River. As a trade association, we have supported […]
Don’t underestimate the power of email
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There are so many digital tools you can use to reach potential customers these days: digital ads on Google or Facebook, social media pages and advertising, videos, remarketing, blogs, websites, and more! In this new and evolving landscape, it’s easy to forget about one of the first digital marketing tools many of us used: email. […]
It’s good to be back on top
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For folks I haven’t had the pleasure of meeting, I am Josh Zielinski and I am thrilled to be your incoming OAN president. These are exciting times in our industry. It feels good to come in just a few months after USDA reported that nursery and greenhouse crops are back on top in Oregon agriculture, […]
A time for reasoned minds
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October is upon us — the release of summer’s long grip on our operations, leaves rapidly changing into a wonder of colors, crisp mornings and celebrations of Columbus Day and Canadian Thanksgiving. It is difficult not to write about all the tumult happening around our great nation. It is not the first time nor the […]
A year of growth
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In-depth involvement in the OAN leads to lessons that will serve for a lifetime My how the time has flown! I can’t believe I’m writing my final President’s Message for Digger. What a fun and eventful year it has been. I want to thank all of our OAN members for allowing me the honor of […]
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