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Written to make you a nursery industry expert.

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You are here: Home / Archives for Columns

Essential tips for marketing to Millennials

By Alyssa Wise — Posted March 1, 2016

To reach this key consumer audience, businesses must appreciate its unique attributes and craft messages that stand out on social media.

Filed Under: Pivot Points Tagged With: Digger, Digger magazine, Marketing

The chicken or the egg?

By Leigh Geschwill — Posted March 1, 2016

OAN President Leigh Geschwill discusses the economic dilemma posed by raising Oregon’s minimum wage.

Filed Under: President's Message Tagged With: Digger, Digger magazine, Economy, Workforce

Celebrating the 33rd star

By Jeff Stone — Posted February 1, 2016

OAN’s executive director gives a history lesson on the origins of Oregon’s statehood.

Filed Under: Director's Desk Tagged With: Digger, Digger magazine, Education

Gardens beautiful enough to eat

By Mike Darcy — Posted February 1, 2016

Retail garden centers, take note: edible landscaping is
one of the hot trends for 2016.

Filed Under: Mike Darcy Tagged With: Digger, Digger magazine, Edibles, Plants

Oregon Association of … Cannabis?

By Leigh Geschwill — Posted February 1, 2016

OAN’s president wonders whether cannabis growers belong in the organization.

Filed Under: President's Message Tagged With: Digger, Digger magazine, OAN Members, Plants

We are better together

By Jeff Stone — Posted January 5, 2016

Many voices make a strong association. While respect and leadership are not handed out, they are earned and maintained.

Filed Under: Director's Desk Tagged With: Digger, Digger magazine, Politics

5 steps to hit your target in the New Year

By Alyssa Wise — Posted January 5, 2016

It’s the beginning of a new year — the perfect time to set marketing goals for the next 12 months.

Filed Under: Pivot Points Tagged With: Digger, Digger magazine, Marketing

Welcome to Nursery Country

By Leigh Geschwill — Posted January 5, 2016

OAN President Leigh Geschwill discusses the many things that make Oregon-grown nursery products some of the best in the nation.

Filed Under: President's Message Tagged With: Digger, Digger magazine, People, Plants

The debate on the minimum wage

By Jeff Stone — Posted December 1, 2015

If the price of labor in Oregon continues to escalate well beyond other states, the nursery industry will be at a disadvantage.

Filed Under: Director's Desk Tagged With: Digger, Digger magazine, Workforce

Preserving a collector’s dream

By Mike Darcy — Posted December 1, 2015

The Clematis collection amassed by Brewster Rogerson lives on,
thanks to the support of numerous volunteers and donors.

Filed Under: Mike Darcy Tagged With: Digger, Digger magazine, People, Plants

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NURSERY NEWS

In Memoriam: Melvin John Steffenson

New USDA Census of Hort arriving in mailboxes this month

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

Eason Horticultural Resources is now employee-owned

Oregon’s nursery licensing program aims to keep the entire industry healthy

Building trust is key to establishing clientele base for new nurseries

Five owners share their experiences on what it takes to start a nursery businesses

Bailey hires new CFO and chief HR officer

More Nursery News

From the pages of Digger

June 2025: Shrubs issue

May 2025: Sustainability Issue

April 2025: The Tree Issue

March 2025: The Perennial Issue

February 2025: The Greenhouse Issue

More issues of Digger

Pests and Diseases

Prioritizing nursery pest challenges

New tools in the battle against thrips

Aiming for precision in pest control

Oregon’s nursery licensing program aims to keep the entire industry healthy

$250,000 shifted to P. austrocedri research

More articles

FARWEST SHOW UPDATES

Sense of excitement prevailed at Farwest as nursery industry ‘Meets the Future’ 

Farwest Show attendees select favorites for the Retailers’ Choice Awards

Starway to Heaven™ Japanese Snowbell wins People’s Choice balloting at Farwest Show New Varieties Showcase

Hopper Bros. wins Best in Show booth award at 2024 Farwest Show   

Starway to Heaven™ Japanese Snowbell wins Judges’ Best in Show at Farwest Show New Varieties Showcase

More Updates from Farwest

The Value of Membership

Meet the leader: Sam Pohlschneider

OAN honors the industry’s best

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

More member stories

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