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You are here: Home / Archives for Columns

Everyday things matter

By Jeff Stone — Posted January 30, 2023

As Benjamin Franklin left the Constitutional Convention, he was reportedly asked what kind of government the founders would propose. He replied, “A republic, if you can keep it.” This phrase has resonated through American history. It has been tested through a civil war, world wars, and even the toxic sludge of political discourse we are […]

Filed Under: Director's Desk Tagged With: Business, Digger, Digger magazine, OAN, Politics

Speaking for the trees

By Todd Nelson — Posted January 30, 2023

Recently, I found myself thinking about the classic children’s book “The Lorax,” written by Dr. Seuss. In his typical writing fashion, Dr. Seuss weaves profound lessons within the book’s fun and whimsical pages. In this story we meet two polarizing characters: the Once-ler, a greedy industrialist who made a living by cutting down beautiful truffula […]

Filed Under: President's Message Tagged With: Business, Digger, Digger magazine, OAN, OAN Members, Plants

Reviews fuel your reputation online

By Ron McCabe — Posted December 27, 2022

We all have experienced the exhilaration of a great review. We have also had to deal with that person who decides to take their anger out on our company. As we take care of live plant material, we have the added issue of addressing bad reviews for products the client killed. If you take a […]

Filed Under: Columns, Digital Growth Tagged With: Business, Digger, Digger magazine

Time to go big and green

By Jeff Stone — Posted December 27, 2022

Look around us. There are so many exciting innovations and breakthroughs happening all over the world. Many of these are happening in agriculture, which is no surprise. We are the stewards of working lands. We know from deep experience how to take what we have, and make something even better from it. It’s in our […]

Filed Under: Director's Desk Tagged With: Digger, Digger magazine, OAN, Politics

Looking forward with impact

By Todd Nelson — Posted December 27, 2022

The holidays are always a wonderful time. It all starts with Thanksgiving, a time for reflection. We pause our busy lives and take time to experience the power of gratitude. This clears the lens of how we view the world, allowing us to see more fully. With clearer vision, the holidays transition to Christmas, a […]

Filed Under: President's Message Tagged With: Digger, Digger magazine, OAN, OAN Members

A meaningful foundation

By Jeff Stone — Posted November 29, 2022

The Pacific Northwest is rich in its history. It was the destination of the Lewis and Clark Expedition, but also developed a rugged trade that brought goods to the world. Look at the names of rivers, towns and natural features. The influence of indigenous cultures is part of what makes this area special. Travel this […]

Filed Under: Director's Desk Tagged With: Digger, Digger magazine, lean, OAN

The importance of being customer oriented

By Mike Darcy — Posted November 29, 2022

With 2022 ending and a new year approaching, it seems like a good time to discuss independent garden centers and what customers want and expect from them. All businesses strive to be better, or if they don’t, they probably won’t survive. At one time, garden centers had almost a captive audience of customers wanting to […]

Filed Under: Mike Darcy Tagged With: Business, Digger, Digger magazine

The collaborative spirit of Oregon

By Todd Nelson — Posted November 29, 2022

The pioneer spirit is truly the heartbeat of the Oregon nursery industry’s growth. In 1847, Henderson Luelling and his family loaded their wagons with personal possessions — including two wooden boxes filled with a composite mixture of charcoal and rich soil for over 700 grafted tree seeds — and departed west. Reading excerpts from explorer […]

Filed Under: President's Message Tagged With: Digger, Digger magazine, OAN Members

Your vote is your voice

By Jeff Stone — Posted November 2, 2022

The 2022 election cycle has more angst, absurd assumptions, and consequences than I have seen in some time. No doubt, regardless of discussions are at the fence post, supply stores or at family dinner, there is tangible uncertainty about the economy, crime, and our social fabric. In Oregon, a high number of voters believe the […]

Filed Under: Columns, Director's Desk Tagged With: Digger, Digger magazine, Politics

The values of farm life

By Todd Nelson — Posted November 2, 2022

For more than four generations, farming has been an integral part of our family. It’s in our blood. My father, Jay Nelson, decided to leave his father’s turkey farming operation in Utah as a young man, determined to leave its challenging work behind. But after successfully running his orthodontic practice for years, he recognized that […]

Filed Under: Columns, President's Message Tagged With: Digger magazine, OAN, OAN Members

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NURSERY NEWS

In Memoriam: Melvin John Steffenson

New USDA Census of Hort arriving in mailboxes this month

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

Eason Horticultural Resources is now employee-owned

Oregon’s nursery licensing program aims to keep the entire industry healthy

Building trust is key to establishing clientele base for new nurseries

Five owners share their experiences on what it takes to start a nursery businesses

Bailey hires new CFO and chief HR officer

More Nursery News

From the pages of Digger

June 2025: Shrubs issue

May 2025: Sustainability Issue

April 2025: The Tree Issue

March 2025: The Perennial Issue

February 2025: The Greenhouse Issue

More issues of Digger

Pests and Diseases

Prioritizing nursery pest challenges

New tools in the battle against thrips

Aiming for precision in pest control

Oregon’s nursery licensing program aims to keep the entire industry healthy

$250,000 shifted to P. austrocedri research

More articles

FARWEST SHOW UPDATES

Sense of excitement prevailed at Farwest as nursery industry ‘Meets the Future’ 

Farwest Show attendees select favorites for the Retailers’ Choice Awards

Starway to Heaven™ Japanese Snowbell wins People’s Choice balloting at Farwest Show New Varieties Showcase

Hopper Bros. wins Best in Show booth award at 2024 Farwest Show   

Starway to Heaven™ Japanese Snowbell wins Judges’ Best in Show at Farwest Show New Varieties Showcase

More Updates from Farwest

The Value of Membership

Meet the leader: Sam Pohlschneider

OAN honors the industry’s best

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

More member stories

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