Digger magazine

Written to make you a nursery industry expert.

OAN honors industry’s best with 2017 awards

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The Oregon Association of Nurseries recently honored several members for their outstanding achievements and service to the nursery industry. These awards were announced at the annual OAN Convention November 3–4, 2017 at Salishan Spa & Golf Resort in Gleneden Beach, Oregon. The convention also featured the passing of the president’s gavel from retailer and grower […]

Going big on transportation

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As Oregon’s largest agricultural sector, the nursery and greenhouse industry depends on an integrated transportation system so product can get to market. Nearly 75 percent of the nursery stock we grow ends up leaving our borders, with more than half ticketed for markets east of the Mississippi River. As a trade association, we have supported […]

Don’t underestimate the power of email

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There are so many digital tools you can use to reach potential customers these days: digital ads on Google or Facebook, social media pages and advertising, videos, remarketing, blogs, websites, and more! In this new and evolving landscape, it’s easy to forget about one of the first digital marketing tools many of us used: email. […]

Delivering the goods

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Transporting nearly a billion-dollars’ worth of Oregon-grown plant material takes trucks and trains — and lots of them. Droves of railroad cars, dry and refrigerated (refer) vans are needed to move shipments of plants across the state and to faraway places across the continent. Growers ship their plants to market with the help of transportation […]

November 2017 – The Transportation Issue

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Just as with water to grow crops and labor to transform them, there can be no nursery industry without transportation to deliver products to paying customers. In this special issue, we explore the facets of transportation that can make or break your bottom line. In this issue: Paving the way to market: Nurseries depend on a […]

Preparing the load for shipment

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The majority of wholesale growers in the United States sell a variety of types of material in a variety of sizes and formats. In terms of shipping the material, that presents challenges, but each nursery is different. While all growers must pay attention to the cost and availability of freight, as well as the labor […]

Starting a board of directors for your family business

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Starting a board of directors is frequently cited by family business owners as something they know they “should do.” In fact it’s a perennial top request for new family business workshop topics. With all of this reported interest, it’s surprising that only 48 percent of family businesses have actually instituted a functioning board. Two important […]