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Written to make you a nursery industry expert.

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Marketing efficiency

By Ian Doescher — Posted April 30, 2018

This is the Efficiency Issue of Digger, so I’m joining the party to talk about efficiency in marketing. By that I mean ways you can do more with less: less time, less money, fewer resources and so on. You may be expending too much time, effort or money. Here are a few simple suggestions for […]

Filed Under: Columns, Pivot Points Tagged With: Digger, Digger magazine, Marketing, Pivot Points

Your efficient nursery business

By Curt Kipp — Posted April 30, 2018

Nursery profitability is always a challenge. We talked to more than a dozen growers and industry colleagues who have become more efficient, and increased their bottom line, by improving their management, workflows, inputs and workspaces. Whether it’s a daffodil or a giant sequoia, a plant is a relatively simple closed system. Its ultimate growth is driven by basic environmental factors such as light, water, soil and accessible nutrients. The nurseries that produce these plants, however, are much more complicated.

Filed Under: Nursery Operations Tagged With: Business, Digger, Digger magazine, Efficiency, lean, Operations, Wholesale Nurseries

Managing for efficiency

By Curt Kipp — Posted April 30, 2018

Efficiency begins at the top. It starts with company leadership setting an expectation and empowering employees to contribute their ideas and expertise. It’s about encouraging dynamic, back-and-forth conversations in the workplace. Companies such as wholesale propagator JLPN Inc. in Salem, Oregon; wholesale grower Skagit Horticulture in Mount Vernon, Washington; Eshraghi Nurseries in Hillsboro, Oregon; wholesale […]

Filed Under: Nursery Operations Tagged With: Business, Digger, Digger magazine, Efficiency, lean, Management

Creating an efficient workflow

By Curt Kipp — Posted April 30, 2018

Although setting the tone for innovation is important, the production process is where the action takes place. Companies like Alpha Nurseries of Salem, Oregon; Robinson Nursery of Amity, Oregon; Woodburn Nursery & Azaleas of Woodburn, Oregon and others have realized great savings from revising their production processes to make them more efficient. At Alpha, manager […]

Filed Under: Nursery Operations Tagged With: Business, Digger, Digger magazine, Efficiency, lean

Using your inputs efficiently

By Curt Kipp — Posted April 30, 2018

Although labor is the largest expense for many nurseries, it isn’t the only expense. Inputs such as water, fertilizer, growing media and even artificial light also impose significant costs for the grower. Entire books could be written on saving water and electricity in a nursery. The Oregon Association of Nurseries and the Oregon Environmental Council […]

Filed Under: Nursery Operations Tagged With: Business, Digger, Digger magazine, Efficiency, lean

Arranging the workspace

By Curt Kipp — Posted April 30, 2018

In the nursery world, there’s a fine line between having too much space and not enough. Ben Verhoeven, president and general manager of Peoria Gardens, has found the secret to walking that line. “Lots of sleepless nights and coffee,” he said. “Deep breaths. Colorful language.” In all seriousness, though, utilizing a nursery’s space in the […]

Filed Under: Nursery Operations Tagged With: Business, Digger, Digger magazine, Efficiency, lean

Finding common ground on immigration

By Jeff Stone — Posted April 30, 2018

The immigration system has been broken for more than three decades. Building an immigration reform package in a vitriolic political environment remains a huge challenge. Oregon’s agricultural industry is united in seeking a solution to the perpetual labor crisis. Getting from there will demand that we reconsider what a solution could look like. Washington, D.C. […]

Filed Under: Columns, Director's Desk Tagged With: Digger, Digger magazine, Immigration, OAN, OAN Members, Politics

What does efficiency look like?

By Josh Zielinski — Posted April 30, 2018

Regardless of what part of the country you are in, it seems labor is tight for nurseries in need of help. We all know our businesses must reckon with limited options if we are going to remain open. One way to address the labor shortage is to do more with less. Everywhere we look, we […]

Filed Under: Columns, President's Message Tagged With: Digger, Digger magazine, Efficiency, OAN, OAN Members

Wilbur-Ellis develops new precision spray agent Diligence-EA™

By Bill Goloski — Posted April 17, 2018

Wilbur-Ellis Company, an international marketer and distributor of agricultural products, has added a new adjuvant to its existing line of products. Diligence-EA™ with Accustrike™ Technology is a deposition aid and drift reduction agent for most fungicide, herbicide and insecticide ground-spray applications. Without a noticeable change in droplet size, the water-based adjuvant holds a uniform spray […]

Filed Under: Nursery News Tagged With: Pesticides, Pests and Diseases, Plants, Wholesale Nurseries, wps

Senninger Irrigation appoints VP of global sales

By Bill Goloski — Posted April 13, 2018

Steve Abernethy will be transitioning from the role of vice president of global sales for landscape irrigation and outdoor lighting for the Hunter Industries Company to be Senninger Irrigation’s vice president of global sales. Abernethy brings more than two decades of experience to his new leadership position. “We are excited for Steve to join the […]

Filed Under: Nursery News Tagged With: Business, Irrigation

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NURSERY NEWS

In Memoriam: Melvin John Steffenson

New USDA Census of Hort arriving in mailboxes this month

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

Eason Horticultural Resources is now employee-owned

Oregon’s nursery licensing program aims to keep the entire industry healthy

Building trust is key to establishing clientele base for new nurseries

Five owners share their experiences on what it takes to start a nursery businesses

Bailey hires new CFO and chief HR officer

More Nursery News

From the pages of Digger

May 2025: Sustainability Issue

April 2025: The Tree Issue

March 2025: The Perennial Issue

February 2025: The Greenhouse Issue

January 2025: The Retail Issue

More issues of Digger

Pests and Diseases

Prioritizing nursery pest challenges

New tools in the battle against thrips

Aiming for precision in pest control

Oregon’s nursery licensing program aims to keep the entire industry healthy

$250,000 shifted to P. austrocedri research

More articles

FARWEST SHOW UPDATES

Sense of excitement prevailed at Farwest as nursery industry ‘Meets the Future’ 

Farwest Show attendees select favorites for the Retailers’ Choice Awards

Starway to Heaven™ Japanese Snowbell wins People’s Choice balloting at Farwest Show New Varieties Showcase

Hopper Bros. wins Best in Show booth award at 2024 Farwest Show   

Starway to Heaven™ Japanese Snowbell wins Judges’ Best in Show at Farwest Show New Varieties Showcase

More Updates from Farwest

The Value of Membership

Meet the leader: Sam Pohlschneider

OAN honors the industry’s best

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

More member stories

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