The nursery industry retained the top spot on the Oregon Department of Agriculture’s updated list of the top 20 most valuable agricultural commodities statewide. Greenhouse and nursery plants earned approximately $1.3 billion in 2021 — an increase of 10% over their value in 2020 and representing 22% of the total value of all Oregon agriculture. […]
May 2023: The Sustainability Issue
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The May 2023 issue of Digger explores the myriad ways the nursery and greenhouse industry of today is implementing sustainable measures and building on the legacy of pioneers in sustainability, such as Mahonia Nursery owner John D. Miller and agricultural inventor Heping Zhu, who developed the technology that would become the Intelligent Spray Control System. […]
Answering nature’s challenges
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On October 17, 1989, the Oakland A’s and San Francisco Giants assembled to battle it out in game 3 of the World Series. Then, an hour before the first pitch, a 6.9 magnitude earthquake rocked northern California. There were reported 3,700 injuries, 63 deaths and over $6 billion in damages reported. The series was postponed […]
5 tips to tune up your green marketing online
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Anyone who has been in the green industry for any length of time will agree that we have all had some strange times with an unprecedented influx of business. The market is shifting for wholesalers and garden centers alike as they experience a shift to a new normal. This shift is requiring everyone to reassess […]
Natives shine on
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Thanks to climate change, sales of drought-tolerant, pollinator-loving native perennials are enjoying their time in the sun Concern for the environment and pollinators is inspiring gardeners to add native plants to their landscape. At the same time, climate change is driving an ongoing increase in demand for heat- and drought-tolerant natives. Sustainable landscaping with native […]
Sustainable industries need sustainable solutions
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Every year, when I try to come up with a column topic for the month of May, my tendency is to focus on labor. This year’s May issue of Digger is focused on sustainability, and that only leads me to an angering paradox. Many things about the nursery industry are sustainable — but our labor […]
April 2023: The Trees Issue
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The April 2023 issue of Digger looks at the business of growing big trees. Columns: Departments: Download a PDF of this issue. Please send your comments on the issue to editor Curt Kipp at [email protected].
The eternal appeal of oaks
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Original species have stood the test of time and still sell well, while new smaller columnar hybrids of Quercus are coming on strong With fossils found as old as 55 million years, oaks have been entwined with human history since it began. Because of their longevity and massive proportions, the largest oak species in the […]
Meet the Leader: Angela Bailey
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Tell us about yourself. My husband, Larry, and I own and operate Verna Jean Nursery. I am proud to be a fourth-generation farmer and second-generation OAN member. After my mom’s passing in 2005, Larry and I, along with our two daughters, Katie and Abbigayle, returned to the nursery. Today, we farm on the same land […]
Putting a new spinney on an old word
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Different industries have their own language. Often a word, or a combination of words, has a different meaning to those who know the jargon. For example, a television crew might say that they are going to “shoot” in a garden, but the word “shoot” in this connotation does not refer to a gun, but instead […]
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