When it comes to social media, customers expect to hear from the brands they love regularly. That means you need to post multiple times a week — maybe even every day! Maintaining a good social media page — whether on Instagram, Facebook, Twitter, LinkedIn, wherever — is often a lot of fun, but let’s be […]
The next generation of green minds
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Seed Your Future launches BLOOM!, a vibrant national campaign which packages a discovery quiz, short videos and a library of educational materials from Scholastic that even businesses can use Retailers and wholesale businesses alike know that launching a new marketing campaign comes standard with a certain number of uncertainties. Will your audience like your message? […]
Where plant demand is headed
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Nurseries navigate a new landscape as consumer demand evolves Americans love their pets. A lot. In 2017, they spent nearly $70 billion on their animal companions, and that number’s expected to rise to $100 million by the end of the decade, according to the American Pet Products Assocation. They also, it seems, love their smartphones, […]
Brand positioning
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The thing that beats price, quality, or service every time 1. Quality: “We have the best products or services around. No one can beat the things we sell!” 2. Price: “You’ll pay less with us than you will anywhere else. No one can beat our prices!” 3. Service: “We have better service than anyone else. […]
Solution Center at the 2018 Farwest Show helps garden retail
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The 2018 Farwest Show will conduct a retail focused series of free live mini- sessions at the Solution Center on the Oregon Convention Center show floor. The informative sessions, sponsored by Garden Center and Nursery Management magazines, take place each day during the show. Topics will cover issues pertinent to garden retail owners and employees. […]
July 2018
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Growers can read about the pros and cons of creating a display garden for buyers to explore on site, or check out the colorful varieties of Agastache which are becoming a perennial favorite in this month’s Digger issue. Plus, the Farwest show is almost here! Explore the Farwest Show New Variety Showcase insert to see the latest […]
Meet the Leader: Patrick Newton
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Meet the Leader is a section of Digger Magazine that highlights the voices of Oregon’s nursery industry. Who is Patrick? I’m kind of a city kid who found his way into the nursery industry. I had owned a couple of small businesses that focused on yard maintenance and hardscapes. My father-in-law presented me with a […]
A perennial favorite
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Traditional and new Agastache varieties offer beauty, fragrance and other endearing qualities If not for agastache’s manifold attractive qualities, growers and landscapers may have given up on this sun-loving flowering perennial long ago for its finicky and sometimes sprawling growth habit. Agastache has endured as a garden favorite with growers and landscapers because it checks […]
Excellence on display
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Is it worth the trouble of creating a display or trial garden at your nursery? We spoke to several growers about the challenges and benefits Many wholesale and even retail nurseries establish a display garden on their premises. These gardens can impress, instruct and inspire customers, while showing them what the plants look like in […]
Five business books worth reading
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I love reading in just about any genre, but I don’t love reading books about business. The writing is often dry, the information sometimes unhelpful, and the tone often a little too boastful for my taste. That said, the right book can make a significant impact on work habits, creativity, and overall outlook. Here are five […]
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