Welcome to our traditional April greenhouse issue! Our cover story this month is about remarkable annuals, which go beyond your standard selections, offering exceptional color, foliage, durability and interest. In this issue: Remarkable annuals: Wholesale growers pitch popular bedding and garden plants The value of the green label: Survey tests whether customers will pay more, as […]
Emerging threats to conifer foliage
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Growers and nurseries should be on the lookout for these diseases By Jared LeBoldus, Dave Shaw, and Paul Reeser Two new foliage diseases of Douglas fir and several other conifer species are emerging in Oregon, and they could be a threat to conifer growers and nurseries. The pathogens include Phytophthora pluvialis, the cause of Pytophthora […]
Social networking tips for garden center businesses
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More than three-quarters of Internet users over the age of 15 use at least one social media site, and the more social media sites and apps there are, the more your customers will be expecting to be able to find and engage with you online. If they can’t find your business on Facebook, Twitter or […]
The value of the green label
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Survey tests whether customers will pay more, as well as which messages resonate the most By Lloyd Nackley, Bruce Colman and Sharon Selvaggio We’ve all heard it. People are worried about pollinators and want to do what they can to help. Some are planting pollinator gardens, taking up beekeeping, or choosing organic foods to try […]
Remarkable annuals
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Annual bedding and garden plant sales represent approximately 70 percent of the total U.S. bedding and garden category, according to the USDA National Agriculture Statistics Services, totaling $1.29 billion out of $1.86 billion wholesale. Annuals pick up where perennials leave off, providing colorful foliage and flower displays inside the season. Customers are continuously searching for […]
Standing up for the industry
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On Valentine’s Day, our group of about 15 OAN members and professional government relations staff visited the Oregon State Capitol. We split up into three groups of five to have meetings and meaningful conversations with our state senators and representatives in their offices. The annual OAN Advocacy Day has been one of our most effective […]
A genus fit for royalty
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Strange as it may seem, plants and clothes have some traits that make them parallel to one another. Clothes are fashionable. New styles appear every year, but there are always some holdovers from previous years. A parallel can be drawn here with plants. Some become more fashionable in gardens, while others fade away. Hellebores and […]
Crossover and compromise
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Oregon is blessed with agricultural lands that produce more than 225 different commodities. The production types run the gamut from organic to conventional, and the work required to cultivate these crops varies in intensity. Oregon farmers have even introduced crops that traditionally have not been present in the fertile Willamette Valley. “Coexistence” is a term […]
March 2019
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This month’s issue of Digger focuses on specialty nurseries. Articles include the challenges and rewards for specialty nurseries, the value of being an influencer, and marketing budget priorities. Also, read about Janet Poot’s tenure in the industry and how OSU researchers are looking at aphid control for Christmas tree growers. In this issue: A corner […]
Pest control for Christmas trees
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Evaluating new and old insecticides, and beneficial insects, for aphid control By Chal Landgren, Judy Kowalski, David Howell, Paige Kuchy Aphid control on Christmas tree and other conifer plantings can be a yearly headache for growers. This is especially true for growers of grand fir which, for some reason, seems especially “tasty” to aphids. Over […]
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