Digger magazine

Written to make you a nursery industry expert.

You are here: Home / Archives for Digger

Going big on transportation

By — Posted

As Oregon’s largest agricultural sector, the nursery and greenhouse industry depends on an integrated transportation system so product can get to market. Nearly 75 percent of the nursery stock we grow ends up leaving our borders, with more than half ticketed for markets east of the Mississippi River. As a trade association, we have supported […]

Don’t underestimate the power of email

By — Posted

There are so many digital tools you can use to reach potential customers these days: digital ads on Google or Facebook, social media pages and advertising, videos, remarketing, blogs, websites, and more! In this new and evolving landscape, it’s easy to forget about one of the first digital marketing tools many of us used: email. […]

Delivering the goods

By — Posted

Transporting nearly a billion-dollars’ worth of Oregon-grown plant material takes trucks and trains — and lots of them. Droves of railroad cars, dry and refrigerated (refer) vans are needed to move shipments of plants across the state and to faraway places across the continent. Growers ship their plants to market with the help of transportation […]

November 2017 – The Transportation Issue

By — Posted

Just as with water to grow crops and labor to transform them, there can be no nursery industry without transportation to deliver products to paying customers. In this special issue, we explore the facets of transportation that can make or break your bottom line. In this issue: Paving the way to market: Nurseries depend on a […]

Preparing the load for shipment

By — Posted

The majority of wholesale growers in the United States sell a variety of types of material in a variety of sizes and formats. In terms of shipping the material, that presents challenges, but each nursery is different. While all growers must pay attention to the cost and availability of freight, as well as the labor […]

Starting a board of directors for your family business

By — Posted

Starting a board of directors is frequently cited by family business owners as something they know they “should do.” In fact it’s a perennial top request for new family business workshop topics. With all of this reported interest, it’s surprising that only 48 percent of family businesses have actually instituted a functioning board. Two important […]

Paving the way to market

By — Posted

The U.S. nursery industry is responsible for shipping nearly $14 billion worth of products every year, including nearly $1 billion from Oregon alone, according to the most recent USDA Census of Horticultural Specialties. Whether these plants, trees and shrubs are destined to live for a season or a century, they must make their way along […]

A time for reasoned minds

By — Posted

October is upon us — the release of summer’s long grip on our operations, leaves rapidly changing into a wonder of colors, crisp mornings and celebrations of Columbus Day and Canadian Thanksgiving. It is difficult not to write about all the tumult happening around our great nation. It is not the first time nor the […]

October 2017

By — Posted

Discover the appetite for edibles in gardening, the best advice from wholesale nursery professionals for optimal growing production, and the hidden gems within a private garden in OAN’s October issue of Digger. In this issue: An appetite for edibles: Homeowner desires to grow their own food mean opportunities for retailers to redefine their role in the community. […]