From local retailers and growers to horticultural social media influencers, the consensus is the same: the houseplant surge is not going away any time soon. This issue also explores how retailers would be wise to shift their customers to drought-tolerant products, and OSU researchers are trying to breed a more durable Port Orford cedar. In this […]
Nature is in the house
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A back-to-earth ethic fuels the lust for new, classic and collectible house plants In the 1970s, it seemed like everyone decorated their indoor space with a pothos (Epipremnum aureum) winding around the ceiling and a dusty-looking Coleus on the windowsill, but houseplants fell out of favor during the more technology-driven ’80s. Now they’ve come roaring […]
March 2018
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Growers and retailers are tapping into a renewed interest in indoor houseplants. For them, deciding what products will meet customer demands takes a bit of study. In this issue: A houseplant awakening: Many businesses are making smart, interesting choices for choosing houseplants to sell. Plus, ten helpful tips for business owners who wish to target customers looking […]
A houseplant awakening
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Growers and retailers tap into a renewed interest in indoor plants Lisa Eldred Steinkopf is addicted to houseplants and has a huge collection to prove it. She recently published a 272-page hardback book on the subject, Houseplants: The Complete Guide to Choosing, Growing and Caring for Indoor Plants. “If I had only paid a dollar […]