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You are here: Home / Archives for Marketing

A convention-al view?

By Curt Kipp — Posted October 2, 2009

Should your marketing change depending on whether the targeted customers are Baby Boomers or Gen X’ers? Robert Hendrickson of The Garden Center Group gave his answer in a presentation at the Oregon Association of Nurseries Convention, and what he said may surprise you.

Filed Under: Uncategorized Tagged With: Marketing, OAN, Retail Nurseries

Suitable for work?

By Curt Kipp — Posted October 2, 2009

If you’re at all involved in growing, marketing or selling flowers, then this week’s Doonesbury strips have been hilarious. (The link sends you to Wednesday, then clicking “next” will bring up Thursday and then Friday.)

Filed Under: Uncategorized Tagged With: Greenhouses, Marketing, Plants, Retail Nurseries

Small nurseries hope to pool ideas, resources

By Curt Kipp — Posted September 22, 2009

How can small nurseries work cooperatively to become more effective and more profitable? The OAN Small Nurseries Group will meet to discuss this issue at 6:30 p.m. Monday, Oct. 19 at the Oregon Association of Nurseries, 29751 S.W. Town Center Loop West, Wilsonville, Ore. OAN President-elect Kevin Klupenger, who is a nursery business consultant, will […]

Filed Under: Uncategorized Tagged With: Events, Marketing, OAN, Transportation, Wholesale Nurseries

Save big on Farwest Show registration

By Curt Kipp — Posted July 29, 2009

Everyone’s talking about Oregon’s nursery showcase, the 37th annual Farwest Show, which is set for Aug. 20-22 in Portland, but time is running short! You only have a few more days to save big on admission to the show. This Friday, July 31, is the deadline for early bird registration, which will save you $10-$20 […]

Filed Under: Uncategorized Tagged With: Education, Events, Farwest, Farwest Show, Greenhouses, Landscaping, Marketing, Native Plants, Nursery Equipment, OAN, Retail Nurseries, Trade Shows, Wholesale Nurseries

How the public feels

By Curt Kipp — Posted June 3, 2009

How do Oregonians feel about agriculture? A recent public opinion survey by Conkling, Fiskum & McCormick revealed opinion trends on a number of issues, from water use to pesticides to organic farming. The Oregon Department of Agriculture outlined several of the most significant results in a press release. Among those results, a strong majority favors […]

Filed Under: Uncategorized Tagged With: Chemicals, Fertilizer, Irrigation, Marketing, People, Pesticides, Politics, Regulations, Safety

Retailers share outlook for 2009

By Curt Kipp — Posted March 13, 2009

The Retail and Greenhouse chapters of the Oregon Association of Nurseries held a joint meeting last night to talk about current retail trends, and the relationship between growers and garden centers. And as seen in the above photo, the turnout was huge. People filled a large greenhouse at Little Prince of Oregon Nursery just south […]

Filed Under: Uncategorized Tagged With: Consumer trends, Edibles, Greenhouses, Marketing, OAN, Retail Nurseries, Wholesale Nurseries

Seattle, San Francisco garden shows ending

By Curt Kipp — Posted January 30, 2009

Duane Kelly, chairman of Salmon Bay Events, made an announcement this morning that surprised many people in the industry — that the Northwest Flower & Garden Show in Seattle, and the San Francisco Flower & Garden Show, will both end with their 2009 editions, unless he can find a buyer for them. From the official […]

Filed Under: Uncategorized Tagged With: Business, Consumer trends, Economy, Events, Home gardening, Landscaping, Marketing, Plants, Retail Nurseries, YGP Show

Forced to innovate

By Curt Kipp — Posted January 23, 2009

Medill Reports (Chicago, Ill.) has this article on what nurseries are doing to cope with the tougher economic climate this year. As we’ve been saying in Digger magazine, times are tough, but it helps to market your business wisely, and look for the opportunities present in a down economy.

Filed Under: Uncategorized Tagged With: Consumer trends, Marketing, Recession, Retail Nurseries, Wholesale Nurseries

Real trees vs. fake trees

By Curt Kipp — Posted December 12, 2008

Salem (Ore.) Statesman-Journal columnist Carol Alice Currie wrote a column about the merits of real Christmas trees versus fake Christmas trees. Both sides get to give their arguments, which is nice because it will help those in the general public realize there is a debate. They shouldn’t just assume that plastic trees are the way […]

Filed Under: Uncategorized Tagged With: Christmas trees, Consumer trends, Marketing, Retail Nurseries

More trees = less CO2

By Curt Kipp — Posted December 1, 2008

It may seem like a “well, duh” kind of statement, but word is getting out that planting trees is a sustainable thing to do, according to this article from Salem Monthly/WillametteLive.com. Several eco-minded growers are mentioned in the piece, including Fisher Farms, Yule Tree Farms and Northwoods Nursery.

Filed Under: Uncategorized Tagged With: Christmas trees, Marketing, Sustainability

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NURSERY NEWS

In Memoriam: Melvin John Steffenson

New USDA Census of Hort arriving in mailboxes this month

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

Eason Horticultural Resources is now employee-owned

Oregon’s nursery licensing program aims to keep the entire industry healthy

Building trust is key to establishing clientele base for new nurseries

Five owners share their experiences on what it takes to start a nursery businesses

Bailey hires new CFO and chief HR officer

More Nursery News

From the pages of Digger

May 2025: Sustainability Issue

April 2025: The Tree Issue

March 2025: The Perennial Issue

February 2025: The Greenhouse Issue

January 2025: The Retail Issue

More issues of Digger

Pests and Diseases

Prioritizing nursery pest challenges

New tools in the battle against thrips

Aiming for precision in pest control

Oregon’s nursery licensing program aims to keep the entire industry healthy

$250,000 shifted to P. austrocedri research

More articles

FARWEST SHOW UPDATES

Sense of excitement prevailed at Farwest as nursery industry ‘Meets the Future’ 

Farwest Show attendees select favorites for the Retailers’ Choice Awards

Starway to Heaven™ Japanese Snowbell wins People’s Choice balloting at Farwest Show New Varieties Showcase

Hopper Bros. wins Best in Show booth award at 2024 Farwest Show   

Starway to Heaven™ Japanese Snowbell wins Judges’ Best in Show at Farwest Show New Varieties Showcase

More Updates from Farwest

The Value of Membership

Meet the leader: Sam Pohlschneider

OAN honors the industry’s best

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

More member stories

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