OAN Director of Marketing extraorinaire Ann Murphy passed along this article on marketing to families during a recession. Hint: They don’t stop buying. They just buy differently.
A convention-al view?
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Should your marketing change depending on whether the targeted customers are Baby Boomers or Gen X’ers? Robert Hendrickson of The Garden Center Group gave his answer in a presentation at the Oregon Association of Nurseries Convention, and what he said may surprise you.
Suitable for work?
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If you’re at all involved in growing, marketing or selling flowers, then this week’s Doonesbury strips have been hilarious. (The link sends you to Wednesday, then clicking “next” will bring up Thursday and then Friday.)
Small nurseries hope to pool ideas, resources
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How can small nurseries work cooperatively to become more effective and more profitable? The OAN Small Nurseries Group will meet to discuss this issue at 6:30 p.m. Monday, Oct. 19 at the Oregon Association of Nurseries, 29751 S.W. Town Center Loop West, Wilsonville, Ore. OAN President-elect Kevin Klupenger, who is a nursery business consultant, will […]
Save big on Farwest Show registration
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Everyone’s talking about Oregon’s nursery showcase, the 37th annual Farwest Show, which is set for Aug. 20-22 in Portland, but time is running short! You only have a few more days to save big on admission to the show. This Friday, July 31, is the deadline for early bird registration, which will save you $10-$20 […]
How the public feels
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How do Oregonians feel about agriculture? A recent public opinion survey by Conkling, Fiskum & McCormick revealed opinion trends on a number of issues, from water use to pesticides to organic farming. The Oregon Department of Agriculture outlined several of the most significant results in a press release. Among those results, a strong majority favors […]
Retailers share outlook for 2009
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The Retail and Greenhouse chapters of the Oregon Association of Nurseries held a joint meeting last night to talk about current retail trends, and the relationship between growers and garden centers. And as seen in the above photo, the turnout was huge. People filled a large greenhouse at Little Prince of Oregon Nursery just south […]
Seattle, San Francisco garden shows ending
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Duane Kelly, chairman of Salmon Bay Events, made an announcement this morning that surprised many people in the industry — that the Northwest Flower & Garden Show in Seattle, and the San Francisco Flower & Garden Show, will both end with their 2009 editions, unless he can find a buyer for them. From the official […]
Forced to innovate
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Medill Reports (Chicago, Ill.) has this article on what nurseries are doing to cope with the tougher economic climate this year. As we’ve been saying in Digger magazine, times are tough, but it helps to market your business wisely, and look for the opportunities present in a down economy.
Real trees vs. fake trees
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Salem (Ore.) Statesman-Journal columnist Carol Alice Currie wrote a column about the merits of real Christmas trees versus fake Christmas trees. Both sides get to give their arguments, which is nice because it will help those in the general public realize there is a debate. They shouldn’t just assume that plastic trees are the way […]
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