This past month marked the one-year anniversary of our lives getting flipped upside down by COVID-19. What began as a passing phrase on the news ticker quickly turned into what some expected could be the Great Recession 2.0. Uncertainty became the norm. Expectations changed by the day. We were all in need of direction, and […]
Flowering cherry trees then and now
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— PostedFlowering cherry trees remain popular, from old mainstays to new selections, with more on the way It’s March, and soon showy displays of Japanese flowering cherry trees will trumpet their annual announcement that spring has arrived. Thus, consumers will be prompted to head to garden centers with hopes of adding the ephemeral beauty of these […]
Meet the Leader: Ben Verhoeven
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— PostedPresidentPeoria Gardens Inc.OAN member since 2012 OAN roles/positions:• OAN Board of Directors Executive Committee – member at large Tell us about yourself As a second-generation nursery owner, I grew up on a farm my father, Tom Verhoeven, started in 1983. My first job was filling flats for pocket change. Agriculture was just one my interests […]
Going halfway to understand the new buyer
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— PostedIn the nursery and greenhouse industry, we have always had to follow and understand consumer trends. Otherwise, we will never be able to build business models capable of enduring countless shifts in behavior. The changes in preferences and mores also influence a government that is tone deaf at times, more concerned with shaping behavior than […]
Nursery Guide LIVE virtual marketplace postponed due to winter storm damage
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— PostedOrganizers have made the decision to postpone the Nursery Guide LIVE virtual marketplace due to widespread power outages and winter storm damage. The show now will take place four weeks later, on Wednesday and Thursday, March 17–18, 2021 at www.NurseryGuideLive.com. It originally had been scheduled for February 17–18, but this was before an ice storm […]
Keynote presentations at Nursery Guide LIVE virtual marketplace provide insight on green industry trends in 2021 and beyond
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— PostedIt’s all about preparing your nursery or greenhouse business for the future. There will be two keynote presentations — one on supply chain logistics and the other on digital marketing — at the Nursery Guide LIVE virtual marketplace event, March 17–18, 2021. Those who register to attend the Nursery Guide LIVE virtual marketplace can also attend […]
B2B interaction meets the next horizon
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— PostedThe Oregon Association of Nurseries exists for one purpose — to help the members succeed in growing the best plants in the world. Oregon’s growers are doing their part. Recent data show the industry once again surpassing the $1 billion mark in sales. Resiliency never has had a better example than our members. They got […]
OAN announces Nursery Guide LIVE virtual marketplace, set to take place online
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— PostedNursery Guide LIVE — a virtual marketplace bringing together green industry buyers with the top providers of plants, products and services — will take place Wednesday and Thursday, February 17–18, 2021 at www.NurseryGuideLive.com, the Oregon Association of Nurseries (OAN) announced today. “Nursery Guide LIVE is designed to provide nursery industry professionals with sales and buying opportunities […]
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