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Speaking for the trees

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Recently, I found myself thinking about the classic children’s book “The Lorax,” written by Dr. Seuss. In his typical writing fashion, Dr. Seuss weaves profound lessons within the book’s fun and whimsical pages. In this story we meet two polarizing characters: the Once-ler, a greedy industrialist who made a living by cutting down beautiful truffula […]

January 2023: The Retail Issue

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The New Year’s issue of Digger tracks the trends steering sales for retail nurseries and garden centers: A string of succulent successes: Thanks in large part to social media, the market for indoor succulents is larger, more varied and more popular than ever before. By Emily Lindblom. Taking your plants to market: Farmer’s markets, gardening […]

A string of succulent successes

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Thanks in large part to social media, the market for indoor succulents is larger, more varied and more popular than ever before Ann Patterson, houseplant buyer at Portland Nursery, said she has been collecting succulents for a long time. She called them lovely, intriguing little plants. “They’re interesting looking with lots of different textures,” Patterson […]

Looking forward with impact

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The holidays are always a wonderful time. It all starts with Thanksgiving, a time for reflection. We pause our busy lives and take time to experience the power of gratitude. This clears the lens of how we view the world, allowing us to see more fully. With clearer vision, the holidays transition to Christmas, a […]

The collaborative spirit of Oregon

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The pioneer spirit is truly the heartbeat of the Oregon nursery industry’s growth. In 1847, Henderson Luelling and his family loaded their wagons with personal possessions — including two wooden boxes filled with a composite mixture of charcoal and rich soil for over 700 grafted tree seeds — and departed west. Reading excerpts from explorer […]

The values of farm life

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For more than four generations, farming has been an integral part of our family. It’s in our blood. My father, Jay Nelson, decided to leave his father’s turkey farming operation in Utah as a young man, determined to leave its challenging work behind. But after successfully running his orthodontic practice for years, he recognized that […]

Everde Growers®

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Founded: 2001 by David Saperstein PRODUCTION:  National accounts : 50%  IGC* and rewholesalers : 25%  Landscape professionals: 25%  *Independent garden centers Known for:Wholesale grower with 15 farms in Oregon, California, Florida and Texas. Products include woody shrubs, conifers, perennials, trees, house plants, vines and tropicals. PeopleJonathan Saperstein, co-owner and CEO; David Kirby, executive vice president; […]

The new era of the industry is upon us

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It is easy now to look back at how the nursery industry used to be. It’s tempting to measure by the old markers of success, and pine for a time that seemed simpler. In families, business and within our national psyche, that’s a natural reflex. The opportunities and challenges confronting our industry are both familiar […]