Approximately 80 percent of the population of the United States now lives in urban environments where trees are both beloved — and imperiled. Estimates are that urban environments are home to 77 percent of invasive species introduced for horticulture and 13 percent for forestry. Species such as Callery pear (Pyrus calleryana) and Norway maple (Acer platanoides) […]
Plants for pollinators
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Strong consumer interest drives demand for pollinator friendly plant selections As bees and other pollinators decline, the importance of building habitat in home gardens, parks, fields and commercial properties has edged into the public consciousness. Wholesale and retail nurseries can benefit from the market demand for plants that attract and nourish bees, butterflies and hummingbirds. […]
Where plant demand is headed
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Nurseries navigate a new landscape as consumer demand evolves Americans love their pets. A lot. In 2017, they spent nearly $70 billion on their animal companions, and that number’s expected to rise to $100 million by the end of the decade, according to the American Pet Products Assocation. They also, it seems, love their smartphones, […]
Member Profile: Hopper Bros.
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Listings on Nursery Guide 2018 Show booth: #12010, #12012, #12014 Founded: 1973 by Denny and Doug Hopper Key people: Denny and Joni Hopper, managing owners. Known for: Conifers, Christmas trees, pumpkins and farming crops Head office: 33285 S. Barlow Road, Woodburn, Oregon 97071-8715 Contact: 503-651-2493 sales@hopperbros.com www.hopperbros.com The Farwest Show is widely known as a truly […]
Ferns … not just a fancy frond
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A friend that was recently visiting my garden commented that I had quite a few containers with ferns. Until he said it, I had not really noticed. The next day as I walked around my garden, I realized that it was true. I have been gradually adding ferns into my garden. Was this just me, or […]
Brand positioning
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The thing that beats price, quality, or service every time 1. Quality: “We have the best products or services around. No one can beat the things we sell!” 2. Price: “You’ll pay less with us than you will anywhere else. No one can beat our prices!” 3. Service: “We have better service than anyone else. […]
The Farwest Show is the place to be
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I hear a lot about the beginnings of the Farwest Show. It started because an emerging agricultural sector decided to reach out beyond Oregon’s borders. Growers wanted to show off their quality plants and give tours of the beautiful nursery and greenhouse operations in the fertile Willamette Valley. Just as in the beginning, the plants […]
The ‘offseason’
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Sometimes I feel that people outside the nursery industry think we only really work during our harvest season, which for most of us is in the spring. The prevailing thought among my non-industry friends seems to be that after we ship the present crop and plant next season’s crop, we simply kick back and wait. […]
2018 Farwest Show speakers Armitage and Halleck will discuss garden retail
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At the 2018 Farwest Show, industry experts Dr. Allan Armitage and Leslie Halleck will speak on a range of topics, covering marketing, current and new plants, indoor gardening, and women in the workforce. Armitage will deliver two addresses. In his first address, “Who Put Those Naked Ladies in My Garden?,” Wednesday, August 22, 8:30–9:30 a.m., […]
Solution Center at the 2018 Farwest Show provides information for landscape professionals
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The 2018 Farwest Show has planned free live mini-sessions with particular interest for landscapers, including both owners and employees. On the Oregon Convention Center show floor, the mini sessions, sponsored by Garden Center and Nursery Management magazines, take place each day during the show. Landscapers will gain knowledge and insights for building and maintaining successful […]
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