The Retailers’ Choice Awards are a new addition to the Farwest Trade Show this year. The idea is simple: first, a group of retailers explores the show floor and finds the plants and products — whether old or new — that excite them. Then, they get together to compare notes. “It’s a real synergy effect,” […]
Farwest Seminar: Kelly Norris on ‘Growing a Nation of Gardeners’
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— PostedAccording to Kelly Norris, the key to the Green Industry’s future is not getting more people interested in gardening. “It is a waste of time to recruit people who are not interested,” he said. Rather, it’s getting those who are already interested, more engaged. “In order to succeed with our present day situation, we have […]
Farwest Seminar: Garden Retailing
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— PostedJohn Stanley, renowned garden center and retail consultant, gave tips to garden retailers that will help them build a successful business now and on through to 2020. Stanley started by discussing customer demographics: Millennials (those 33 and under) are very interested in gardening, but they are more interested in buying experiences, not products. To […]
Farwest Seminar: Crazy Plants for Crazy Gardeners
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— PostedLed by Dr. Alan Armitage, this seminar combined the academic with the aesthetic. Dr. A, for short, stressed that his subject should be serious, but also fun. “Everybody wants to know what’s new, but the more important question is ‘What’s good?’ ” Dr. A said. The plants he went on to feature are those varieties […]
Farwest Trade Show Preview: Day Two: Friday, August 22, 2014
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— PostedWelcome to Day Two of the Farwest Trade Show! Are you thoroughly recovered from last night’s Pub Crawl yet? No matter — the show has several great things happening throughout the day, including a trifecta of great presenters (Armitage, Stanley and Norris) right off the bat at 9 a.m.: Garden Retailing: Getting to 2020 with John […]
Farwest Seminar: Breed All About It
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— PostedThis seminar featured four renowned plant breeders, who spoke about their research and work in creating the perfect plant. How do plant breeders create the perfect plant? How do they start with a purple plant with purple flowers that blooms in the winter, and create a new one with yellow flowers, which will create color […]
Farwest Seminar: Launching a New Product
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— Posted“What It Takes to Launch a New Product in Today’s Intensely Competitive Marketplace” proved to be equally of interest to growers, retailers, landscapers and marketers. This seminar addressed the synergistic process that exists between the plant breeder and marketer; in this case, Dr. Michael A. Dirr, owner/partner, Plant Introductions Inc., and Natalia Hamill, brand and […]
Farwest Keynote: John Stanley: Don’t Serve Me, Make My Day
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— PostedThis is a time of change. Businesses will change more in the next five years than they have in most people’s lifetimes so far. And that’s why it’s crucial that businesses adapt if they wish to survive and succeed. That’s the word according to author and retail/horticulture consultant John Stanley, who gave the keynote address […]
Farwest Seminar: Thug-a-licioius: When Bad Plants Go Good
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— PostedIt may not sound impressive when Irvin Etienne mentions that he is responsible for the horticultural displays at the Indianapolis Museum of Art. But you’ll be forgiven for not knowing that the museum has a little acreage. Just a little. “We actually have 152 acres,” Etienne told an appreciative audience at this morning’s Farwest Seminars. […]
Farwest Seminars: Dirr speaks on the marketing of new introductions
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— PostedThe visor with the oval “G” was on the table at the head of the room, and people working in horticulture should know what that means: Dr. Michael Dirr in the house. The renowned breeder, author and University of Georgia horticulture professor held court this morning at the Farwest Trade Show with his presentation, “The […]
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