As home gardening activity continues to grow during the pandemic, the February issue of Digger asks how independent garden centers are capitalizing on the moment. Retailers share how they’re following color trends, connecting with their customers in the store and online, as well as meeting homeowners’ other garden tool needs. Plus, researchers discuss testing ultraviolet […]
Bailey hires licensee account representative
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Nick Stevens has been hired for the newly created position of licensee account representative in the Consumer Brand team. He’ll be supporting the growth of Endless Summer® Hydrangeas, First Editions® Shrubs & Trees, and Easy Elegance® Roses across 40 accounts. Stevens was appointed to the position because he excelled in his role at Bailey, demonstrating […]
A bee’s eye view
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Testing for UV reflectance to gain insight into the benefits of nativars compared to native plants Market demand for native plants in ornamental landscapes has drastically increased since the early 2000s, as consumers, landscapers, landscape designers and landscape architects are increasingly aware of the environmental benefits provided by native plants. But despite their popularity, native […]
Loyal legions
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Building repeat business and loyal customers isn’t easy – but it works wonders Brenda Powell’s great-grandparents started Garland Nursery in Corvallis, Oregon, 84 years ago. The retail nursery, which sits on six peaceful acres in the country, has passed down through four generations and is now owned by Powell and her siblings, Lee Powell and […]
More than just plants
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Hard goods will help build sales, if retailers pay attention to customer needs There is no garden center without plants, but the stock carried shouldn’t necessarily end with green goods. By offering hard goods, retailers can increase the total value of the sale, build profit, and give customers what they want without making them go […]
A green renewal
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Trend watchers say green is the hot color, which has implications for garden retailers Whether muted or bright, foliage or flower, color drives the nursery industry, and many trend settlers say green is the Color of the Year for 2022. The first announcement came at last summer’s Cultivate’21 trade show from Garden Media Group, a […]
Emerging with confidence
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As we enter year three with COVID-19 and its variants raging around us, it appears that most garden centers have made the necessary adaptations to stay open. Initially there was much confusion, and rightly so because we have never been in a situation like this. Many garden centers were temporarily closed to make the necessary […]
Ag overtime should not pit owner versus worker
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As Oregonians, we have a long and storied tradition of political compromise. I believe that any policy debate should include a range of perspectives. This discussion can lead to mutually satisfactory solutions. That’s why the Oregon Association of Nurseries (OAN) is disappointed with ongoing efforts by PCUN (Pineros y Campesinos Unidos del Noroeste), the farmworkers […]
It’s about relationships
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As we turn the page to February, there are a flurry of things that come to mind. Digging, inventory, and orders have been finalized — and now, we gear up for the craziness of shipping. We use the month of February to knock the rust off and prepare for peak shipping to come. Coming off […]
In Memoriam: David G. Adams
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The Oregon Association of Nurseries is saddened to report the passing of Dave Adams, a retired former extension agent for Oregon State University who was an honorary lifetime member of OAN and a member of the Oregon Nurseries’ Hall of Fame. He passed away last Tuesday, January 4, 2022, at an area hospital, from complications […]
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