Digger magazine

Written to make you a nursery industry expert.

You are here: Home / Archives for Columns

Spending your first digital dollars

By — Posted

Beyond the ads you see on Facebook, Instagram, and Google, digital advertising may be something of a mystery to you. Many small- and medium-sized businesses aren’t sure where to start when it comes to digital marketing, because it is still fairly new and its landscape is ever-changing. Given the challenges, you may be curious about […]

Growing a vision for the future

By — Posted

Many of us grew up watching Hollywood’s idea of what the year 2020 might look like. “Back to the Future” (1985) thrilled us with 21st Century visions of flying cars and hovering skateboards, while “Blade Runner” (1982) took us into a bleak world, populated by synthetic humans working on colonized planets. Now that we’ve arrived […]

Why we connect

By — Posted

Oregon is a diverse place with mountains and coastline, high deserts and fertile valleys. The nurseries that dot the Oregon map are just as diverse. Liner production, reforestation, cut flowers, Christmas trees, retail, and large specimen growers are just some of the categories represented, and our people are just as diverse as our products. Oregonians […]

Knowing your customers

By — Posted

“Location, location, location.” I have often heard that those three words are paramount for any brick-and-mortar retail business. I do not dispute their importance. Location matters for garden centers, too, but I think that three other words have greater importance: “Know your customers.” Knowing your customers — where they are coming from and what kinds of […]

Cumulative impacts have consequences

By — Posted

The nursery and greenhouse industry is once again Oregon’s top agricultural commodity by value, according to a sales estimate for 2018. High-quality plants and green goods continue to be in demand here and abroad. With this momentum at our back, we now must turn the page to 2020. The new year promises a tumultuous presidential […]

Slowing down to take stock

By — Posted

The days are shorter, colder and wetter, which means it’s beginning to look a lot like the winter season around the nursery.  This time around the holiday season is a slower time of year. The greenhouses are all buttoned up for winter. The pipes are drained and winterized. We have the time to slow down […]

Shades of meaning

By — Posted

It’s my privilege to work with a team of talented designers. One of them — Rachel Getsinger, Pivot’s senior design lead — takes the lead on many of our logo and branding projects. Recently, she has introduced Color Theory 101 to our clients when we present logo color options. In this month’s article, I’m passing […]