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Written to make you a nursery industry expert.

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You are here: Home / Archives for Columns

Guides along life’s journey

By Jim Simnitt — Posted May 26, 2020

Throughout life, we run across people who affect us in positive ways. Teachers, coaches and friends can all have an influence upon us that lasts a lifetime. Within the nursery industry, mentors can be found just about anywhere. They can be bosses, co-workers, or even competitors down the road. They can also be family members […]

Filed Under: Columns, President's Message Tagged With: Digger, Digger magazine, OAN, OAN Members, Presidents Message

The first employee people see

By Shelly Weasel — Posted April 24, 2020

Imagine you hired an employee who, when asked about your inventory, could only tell people what you used to sell. Or when asked where an item could be found, could only inexplicably point to empty space or not answer at all. Simply put, a single interaction with this employee might lead your customers to assume […]

Filed Under: Columns, Pivot Points Tagged With: COVID19, Marketing, Pivot Points

Director’s Desk: We have your back

By Jeff Stone — Posted April 24, 2020

Gardening is not canceled. Oregon’s nursery, greenhouse, retail and supply chains are open for business. Our state and governor could have mandated full closures and declared our businesses non-essential. The fact they didn’t do this is a credit to the OAN’s leadership and its advocacy team. They were the perfect picture of vision, pure effort […]

Filed Under: Columns, Coronavirus, Director's Desk Tagged With: COVID19, Digger, Digger magazine, OAN, OAN Members, Presidents Message

President’s Message: Into the unknown

By Jim Simnitt — Posted April 24, 2020

Spring is a hectic time. Add in a worldwide pandemic with economic uncertainties, and it can be a recipe for disaster. The most unnerving aspect is the unknown. As an industry, we are accustomed to unpredictable weather. We see damaging frosts, rainy weekends, and hot, dry summers stressing the growing season. These are all hiccups […]

Filed Under: Columns, Coronavirus, President's Message Tagged With: COVID19, Digger, Digger magazine, OAN, OAN Members

Up, down and all around

By Mike Darcy — Posted March 27, 2020

Sometimes popular phrases never really disappear. They just go dormant and then come back again.  We might refer to them as being recycled, but I prefer using the word “dormant” since this is a garden column. The phrase “up, down and all around” was commonly used in garden training sessions in the 1970s and 1980s, […]

Filed Under: Columns, Mike Darcy Tagged With: Digger, Digger magazine, Mike Darcy, soil testing

Lending our future a hand

By Jim Simnitt — Posted March 27, 2020

The nursery industry as a whole is mutually supportive. We help each other out. There is always someone willing to assist a fellow nursery or talk with someone looking to start a career in this great industry. One of the ways Oregon Association of Nurseries members help each year is to promote horticultural education through […]

Filed Under: Columns, President's Message Tagged With: Digger, Digger magazine, OAN, OAN Members, President's Message

Rationality is our friend

By Jeff Stone — Posted March 23, 2020

The COVID-19 virus will most certainly impact families, friends and businesses. It is already causing tremendous disruption in the economy, not to mention knocking our daily lives off auto-pilot. In mid-March, I communicated with our membership the need to embrace that fear is not our friend — rationality is. We provided reliable resources people can […]

Filed Under: Columns, Director's Desk Tagged With: coronavirus, COVID19, Digger, Digger magazine, Legal Access, OAN, OAN Members

Protections for your selections

By Susan Ford — Posted February 26, 2020

Breeders and growers looking to protect their work have several available options There are a multitude of options for intellectual property (IP) protection for plants and plant-based inventions in the United States. A well-honed IP strategy can result in innovation and growth for just about any nursery stock producer, retailer, landscaper and related companies serving […]

Filed Under: Columns Tagged With: Business, Digger, Digger magazine, Legal Access, OAN

Knowing customer needs before they do

By Andy Peterson — Posted February 26, 2020

You’ve got a great location. You’ve got massive inventory lined up on nursery benches. Perhaps, you even have indoor lines of merchandise, such as home décor and clothing. As far as you can tell, you’ve got everything a good nursery or garden center should have. So, why aren’t people buying anything? Accurately anticipating your customers’ […]

Filed Under: Columns, Pivot Points Tagged With: Digger, Digger magazine, Marketing, Pivot Points

Sticking together on big pest issues

By Jeff Stone — Posted February 26, 2020

Nursery and greenhouse operators face an ever-increasing set of opportunities and challenges. Few are more daunting, or more of a game changer, than pest and disease issues. Oregon has a stellar reputation of producing quality plant material, which is shipped throughout the Pacific Northwest, the nation and internationally. Faced with uncertainty regarding the spread of […]

Filed Under: Blights, Boxwood Blight, Columns, Director's Desk, Phytophthora, Plant Pests and Diseases Tagged With: Digger, Digger magazine, directors desk, OAN, OAN Members, Pests and Diseases

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NURSERY NEWS

GOP gubernatorial candidate Christine Drazan visits Farwest Show

Deciphering Oregon’s plastics recycling law

J. Frank Schmidt & Son Co. celebrates 80 years as a nursery standout

Monrovia Nursery Company celebrates 100 years of innovation and looks to the future

New AmericanHort CEO introduces himself to OAN

Bailey Nurseries removed dams to build environmental resilience

The new NurseryGuide.com powers up with new features

Terra Gardens owner’s gesture for his mother opens the door to other wheelchair-bound gardeners

More Nursery News

From the pages of Digger

September 2026 Digger

August 2026 Digger: Farwest Show Edition

July 2026

June: The Shrubs Issue

May 2026: the Sustainability Issue

More issues of Digger

Pests and Diseases

Box tree moths pose a threat to Oregon nurseries

Managing Phytophthora: timing, temperature and emerging threats

Managing slugs and snails in Pacific Northwest nurseries

OAN leads grower-driven Japanese beetle solution

Prioritizing nursery pest challenges

More articles

FARWEST SHOW UPDATES

GOP gubernatorial candidate Christine Drazan visits Farwest Show

Sofia® Cherry Laurel and Saturnalia™ American hybrid oak shine at New Varieties Showcase 

Eschenfelder Farms wins Best in Show at Farwest

A sense of excitement in the air at Farwest

Deciphering Oregon’s plastics recycling law

More Updates from Farwest

The Value of Membership

ONF scholarships help recipients launch their career in horticulture

New AmericanHort CEO introduces himself to OAN

OAN members see benefits and rewards from serving ag industry organizations

More member stories

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