As Oregon’s largest agricultural sector, the nursery and greenhouse industry depends on an integrated transportation system so product can get to market. Nearly 75 percent of the nursery stock we grow ends up leaving our borders, with more than half ticketed for markets east of the Mississippi River. As a trade association, we have supported […]
Don’t underestimate the power of email
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There are so many digital tools you can use to reach potential customers these days: digital ads on Google or Facebook, social media pages and advertising, videos, remarketing, blogs, websites, and more! In this new and evolving landscape, it’s easy to forget about one of the first digital marketing tools many of us used: email. […]
It’s good to be back on top
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For folks I haven’t had the pleasure of meeting, I am Josh Zielinski and I am thrilled to be your incoming OAN president. These are exciting times in our industry. It feels good to come in just a few months after USDA reported that nursery and greenhouse crops are back on top in Oregon agriculture, […]
A time for reasoned minds
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October is upon us — the release of summer’s long grip on our operations, leaves rapidly changing into a wonder of colors, crisp mornings and celebrations of Columbus Day and Canadian Thanksgiving. It is difficult not to write about all the tumult happening around our great nation. It is not the first time nor the […]
A year of growth
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In-depth involvement in the OAN leads to lessons that will serve for a lifetime My how the time has flown! I can’t believe I’m writing my final President’s Message for Digger. What a fun and eventful year it has been. I want to thank all of our OAN members for allowing me the honor of […]
Open gardens, open minds
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Gardening is a constantly changing hobby for many of us. When we visit garden centers, we are often not only buying plants that are familiar to us, but we are on the lookout for something new. Many private gardens have signature plants that might be a tree or shrub, or perhaps it is a plant(s) […]
It’s good to be the king (of ag commodities)
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Leading Oregon in sales has its advantages After falling from the top perch for the past two years, greenhouse and nursery products have recaptured the No. 1 position in terms of production value among Oregon’s diverse agricultural commodities! Newly released figures from the Oregon Department of Agriculture show that our industry generated $909 million in […]
A game changer
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As a leader and innovator in plant production, Oregon’s nursery and greenhouse industry has an equal responsibility to make a difference on the environmental side of the coin. We frequently remind our members of Congress and the Oregon Legislature that the industry sends ecologically friendly green products out of the state, bringing traded sector dollars […]
Show what you know
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Content marketing may not be a phrase you’ve heard — or maybe you’ve heard it and wondered, “What does that mean?” Wonder no more! Content marketing, simply put, is a way of marketing your own products and services not by directly promoting them, but by offering your knowledge and expertise to the public and letting […]
Keys to a ‘far from ordinary’ marketing campaign
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Doing something unexpected is just one reason why the Farwest Fanatics marketing campaign has been so successful.
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