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You are here: Home / Archives for Columns / Pivot Points

How to make compelling videos

By Ian Doescher — Posted May 1, 2017

Motion pictures are a great way to tell your brand story, and technology makes them easy to make.

Filed Under: Pivot Points Tagged With: Business, Digger, Digger magazine, Marketing

Say enough, but not too much

By Ian Doescher — Posted March 1, 2017

Advertisers should resist the urge to cram an overabundance of information in their messages.

Filed Under: Pivot Points Tagged With: Digger, Digger magazine, Marketing

Smartphones and smarter marketing

By Ian Doescher — Posted January 4, 2017

Creating a mobile marketing plan is one of the smartest steps retailers can take to ensure their future business success.

Filed Under: Pivot Points Tagged With: Digger, Digger magazine, Marketing

Giving thanks to your customers

By Ian Doescher — Posted November 1, 2016

It’s a good time to think about saying thank you to the people who make your business work — your customers!

Filed Under: Pivot Points Tagged With: Digger, Digger magazine, Marketing

Navigating around the social media landscape

By Ian Doescher — Posted September 6, 2016

A look at today’s most popular social media outlets, from Facebook and Twitter, to Instagram and Snapchat.

Filed Under: Pivot Points Tagged With: Digger, Digger magazine, Marketing

Marketing across cultures to reach new customers

By Ian Doescher — Posted August 2, 2016

America’s rich blend of cultures presents opportunities — and challenges — for business marketing efforts.

Filed Under: Pivot Points Tagged With: Digger, Digger magazine, Marketing

Getting return on your trade show investment

By Alyssa Wise — Posted May 3, 2016

Exhibiting at a summer trade show, such as Farwest, can provide a lot of bang for your buck.

Filed Under: Pivot Points Tagged With: Digger, Digger magazine, Marketing

Essential tips for marketing to Millennials

By Alyssa Wise — Posted March 1, 2016

To reach this key consumer audience, businesses must appreciate its unique attributes and craft messages that stand out on social media.

Filed Under: Pivot Points Tagged With: Digger, Digger magazine, Marketing

5 steps to hit your target in the New Year

By Alyssa Wise — Posted January 5, 2016

It’s the beginning of a new year — the perfect time to set marketing goals for the next 12 months.

Filed Under: Pivot Points Tagged With: Digger, Digger magazine, Marketing

Four keys to telling your brand story

By Alyssa Wise — Posted November 1, 2015

In the business world, if you don’t communicate your brand story, you are just another commodity.

Filed Under: Pivot Points Tagged With: Digger, Digger magazine, Marketing

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FARWEST SHOW UPDATES

Farwest celebrates 50 years in style

Farwest Show attendees choose Eclipse® Hydrangea as People’s Choice at New Varieties Showcase  

Farwest Show attendees select favorites for the Retailers’ Choice Awards

Youngblood Nursery Inc. wins Best in Show booth award at 2023 Farwest Show  

Variegated Frydek Elephant Ear wins Farwest New Varieties Showcase Judges’ Choice award for 2023

More Updates from Farwest

NURSERY NEWS

Darcy added to OSU agricultural Diamond Pioneer Registry

Nursery industry tops list of Oregon ag commodities

Fall Creek promotes Amelie Aust to executive board chair

Hall of Famers give gift towards horticultural industry advocacy

Verl Holden retires from Oregon Garden Foundation Board

More Nursery News

From the pages of Digger

September 2023

August 2023: Farwest Show Edition

July 2023: New Varieties Showcase Preview

June 2023: The Shrubs Issue

May 2023: The Sustainability Issue

More issues of Digger

The Value of Membership

Seeding the next generation of horticulture specialists

Farwest turns 50

Member Profile: Mahonia Nursery

More member stories

CORONAVIRUS COVERAGE

Virtual is the new reality – for now

Trade shows in the time of COVID

A demand ‘renaissance’ for nurseries

Western Nursery & Landscape Association falls victim to pandemic

MANTS 2021 to move online due to COVID-19

More articles

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