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You are here: Home / Archives for Columns / Pivot Points

Does your customer’s experience match your marketing?

By Ian Doescher — Posted December 28, 2018

Imagine this scenario: you see Apple’s commercials. They’re full of young people having fun, living their best lives (we’ve all seen them). You see Apple’s advertising — slick, smooth, promising technology that changes your life and leads you into the future. You hear about Apple’s products and how innovative and game-changing they are for the […]

Filed Under: Columns, Pivot Points Tagged With: Business, Digger, Digger magazine, Marketing, Pivot Points

When the well runs dry

By Ian Doescher — Posted September 2, 2018

When it comes to social media, customers expect to hear from the brands they love regularly. That means you need to post multiple times a week — maybe even every day! Maintaining a good social media page — whether on Instagram, Facebook, Twitter, LinkedIn, wherever — is often a lot of fun, but let’s be […]

Filed Under: Columns, Pivot Points Tagged With: Business, Digger, Digger magazine, Marketing

Brand positioning

By Ian Doescher — Posted July 31, 2018

The thing that beats price, quality, or service every time 1. Quality: “We have the best products or services around. No one can beat the things we sell!” 2. Price: “You’ll pay less with us than you will anywhere else. No one can beat our prices!” 3. Service: “We have better service than anyone else. […]

Filed Under: Columns, Pivot Points Tagged With: Business, Consumer trends, Digger, Digger magazine, Marketing, Pivot Points, Retail Nurseries

Five business books worth reading

By Ian Doescher — Posted June 25, 2018

I love reading in just about any genre, but I don’t love reading books about business. The writing is often dry, the information sometimes unhelpful, and the tone often a little too boastful for my taste. That said, the right book can make a significant impact on work habits, creativity, and overall outlook. Here are five […]

Filed Under: Columns, Pivot Points Tagged With: Business, Digger, Digger magazine, Marketing, Pivot Points

Marketing efficiency

By Ian Doescher — Posted April 30, 2018

This is the Efficiency Issue of Digger, so I’m joining the party to talk about efficiency in marketing. By that I mean ways you can do more with less: less time, less money, fewer resources and so on. You may be expending too much time, effort or money. Here are a few simple suggestions for […]

Filed Under: Columns, Pivot Points Tagged With: Digger, Digger magazine, Marketing, Pivot Points

When simplicity beats creativity

By Ian Doescher — Posted February 27, 2018

At Pivot, the marketing agency where I work, I have the enviable (at least I think so) position of being on a creative team tasked with dreaming up creative campaigns for our clients. We’re the group that sits around bringing every resource to bear — clever plays on words, less clever puns, cultural references, eye-catching […]

Filed Under: Columns, Pivot Points Tagged With: Business, Marketing, Pivot Points, Retail Nurseries, Wholesale Nurseries

Who is the hero of your ads, and why does it matter?

By Ian Doescher — Posted December 22, 2017

Have you ever noticed how most Internet companies advertise their services? One company has super-fast speeds, one has ultra-fast speeds, one has blazing-fast speeds, and another has lighting-fast speeds. What’s the difference between super-, ultra-, blazing-, and lighting-fast speeds? Your guess is as good as mine. These companies are making a mistake many advertisers make […]

Filed Under: Columns, Pivot Points Tagged With: Business, Marketing, Pivot Points, Retail Nurseries, Wholesale Nurseries

Don’t underestimate the power of email

By Ian Doescher — Posted November 1, 2017

There are so many digital tools you can use to reach potential customers these days: digital ads on Google or Facebook, social media pages and advertising, videos, remarketing, blogs, websites, and more! In this new and evolving landscape, it’s easy to forget about one of the first digital marketing tools many of us used: email. […]

Filed Under: Columns, Pivot Points Tagged With: Business, Digger, Digger magazine, email marketing, Marketing, Pivot Points

Show what you know

By Ian Doescher — Posted September 13, 2017

Content marketing may not be a phrase you’ve heard — or maybe you’ve heard it and wondered, “What does that mean?” Wonder no more! Content marketing, simply put, is a way of marketing your own products and services not by directly promoting them, but by offering your knowledge and expertise to the public and letting […]

Filed Under: Columns, Pivot Points Tagged With: Marketing, Retail Nurseries, Wholesale Nurseries

Keys to a ‘far from ordinary’ marketing campaign

By Ian Doescher — Posted August 1, 2017

Doing something unexpected is just one reason why the Farwest Fanatics marketing campaign has been so successful.

Filed Under: Pivot Points Tagged With: Business, Digger, Digger magazine, Marketing, OAN, People, Plants

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FARWEST SHOW UPDATES

Farwest celebrates 50 years in style

Farwest Show attendees choose Eclipse® Hydrangea as People’s Choice at New Varieties Showcase  

Farwest Show attendees select favorites for the Retailers’ Choice Awards

Youngblood Nursery Inc. wins Best in Show booth award at 2023 Farwest Show  

Variegated Frydek Elephant Ear wins Farwest New Varieties Showcase Judges’ Choice award for 2023

More Updates from Farwest

NURSERY NEWS

Darcy added to OSU agricultural Diamond Pioneer Registry

Nursery industry tops list of Oregon ag commodities

Fall Creek promotes Amelie Aust to executive board chair

Hall of Famers give gift towards horticultural industry advocacy

Verl Holden retires from Oregon Garden Foundation Board

More Nursery News

From the pages of Digger

September 2023

August 2023: Farwest Show Edition

July 2023: New Varieties Showcase Preview

June 2023: The Shrubs Issue

May 2023: The Sustainability Issue

More issues of Digger

The Value of Membership

Seeding the next generation of horticulture specialists

Farwest turns 50

Member Profile: Mahonia Nursery

More member stories

CORONAVIRUS COVERAGE

Virtual is the new reality – for now

Trade shows in the time of COVID

A demand ‘renaissance’ for nurseries

Western Nursery & Landscape Association falls victim to pandemic

MANTS 2021 to move online due to COVID-19

More articles

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