Digger magazine

Written to make you a nursery industry expert.

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Everyday things matter

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As Benjamin Franklin left the Constitutional Convention, he was reportedly asked what kind of government the founders would propose. He replied, “A republic, if you can keep it.” This phrase has resonated through American history. It has been tested through a civil war, world wars, and even the toxic sludge of political discourse we are […]

Speaking for the trees

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Recently, I found myself thinking about the classic children’s book “The Lorax,” written by Dr. Seuss. In his typical writing fashion, Dr. Seuss weaves profound lessons within the book’s fun and whimsical pages. In this story we meet two polarizing characters: the Once-ler, a greedy industrialist who made a living by cutting down beautiful truffula […]

January 2023: The Retail Issue

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The New Year’s issue of Digger tracks the trends steering sales for retail nurseries and garden centers: A string of succulent successes: Thanks in large part to social media, the market for indoor succulents is larger, more varied and more popular than ever before. By Emily Lindblom. Taking your plants to market: Farmer’s markets, gardening […]

Events to bring in the masses

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In a post-pandemic world, retailers can use classes and events to establish new traditions and spur repeat customer interactions Retail garden centers and nursery operations looking for more customer traffic often turn to in-store special events and classes. These give customers an added reason to drop in. While there, they may be tempted to buy […]

The importance of being customer oriented

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With 2022 ending and a new year approaching, it seems like a good time to discuss independent garden centers and what customers want and expect from them. All businesses strive to be better, or if they don’t, they probably won’t survive. At one time, garden centers had almost a captive audience of customers wanting to […]

Nurseries remain Oregon’s top ag commodity

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Nursery and greenhouse products remained Oregon’s top agricultural commodity for 2019, according to new statistics released by the Oregon Department of Agriculture. The agency estimated $955 million in nursery and greenhouse sales for the year, down from the 2018 estimate of $996 million. “Nursery sales continue to be strong,” OAN Executive Director Jeff Stone said. […]

Preventing fraud at your business

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Recently there have been a few high-profile embezzlement cases at nurseries. Just in Oregon, almost $5 million was stolen from two nurseries. Any industry can be impacted by embezzlement and fraud. Fraudsters generally don’t target a specific industry. They end up seeing an opportunity where they work. The best way to stop an embezzlement is […]

Mastering the merge

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Nurseries share the benefits of integrating wholesale and retail in one operation It was 38 years ago and Grace Dinsdale had just launched Blooming Nursery, a wholesale nursery in Cornelius, Oregon; just west of Hillsboro. Her goal from the get-go had been to operate as a wholesale nursery that could supply the industry with a […]

Protections for your selections

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Breeders and growers looking to protect their work have several available options There are a multitude of options for intellectual property (IP) protection for plants and plant-based inventions in the United States. A well-honed IP strategy can result in innovation and growth for just about any nursery stock producer, retailer, landscaper and related companies serving […]