At Pivot, the marketing agency where I work, I have the enviable (at least I think so) position of being on a creative team tasked with dreaming up creative campaigns for our clients. We’re the group that sits around bringing every resource to bear — clever plays on words, less clever puns, cultural references, eye-catching […]
Finding your way
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Green industry professionals and the businesses they serve can thrive by cultivating strong relationships As the English poet John Donne wrote in 1624, “No man is an island, entire of itself.” The same could be said of a business. A thriving nursery needs its key relationships. It requires customers, vendors, suppliers and advocates. Just as […]
Stink bugs dining at nurseries
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By Victoria Skillman and Jana Lee You probably have seen the brown marmorated stink bug (BMSB for short) coming into your home or shed to find shelter from the winter cold. This pest arrived in the United States in 1996 and is now in 43 states. BMSB was first detected in Oregon in 2004 and […]
Who is the hero of your ads, and why does it matter?
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Have you ever noticed how most Internet companies advertise their services? One company has super-fast speeds, one has ultra-fast speeds, one has blazing-fast speeds, and another has lighting-fast speeds. What’s the difference between super-, ultra-, blazing-, and lighting-fast speeds? Your guess is as good as mine. These companies are making a mistake many advertisers make […]
Going big on transportation
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As Oregon’s largest agricultural sector, the nursery and greenhouse industry depends on an integrated transportation system so product can get to market. Nearly 75 percent of the nursery stock we grow ends up leaving our borders, with more than half ticketed for markets east of the Mississippi River. As a trade association, we have supported […]
Delivering the goods
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Transporting nearly a billion-dollars’ worth of Oregon-grown plant material takes trucks and trains — and lots of them. Droves of railroad cars, dry and refrigerated (refer) vans are needed to move shipments of plants across the state and to faraway places across the continent. Growers ship their plants to market with the help of transportation […]
Preparing the load for shipment
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The majority of wholesale growers in the United States sell a variety of types of material in a variety of sizes and formats. In terms of shipping the material, that presents challenges, but each nursery is different. While all growers must pay attention to the cost and availability of freight, as well as the labor […]
Paving the way to market
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The U.S. nursery industry is responsible for shipping nearly $14 billion worth of products every year, including nearly $1 billion from Oregon alone, according to the most recent USDA Census of Horticultural Specialties. Whether these plants, trees and shrubs are destined to live for a season or a century, they must make their way along […]
IPPS Western Region to meet in Wilsonville October 17–20
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The Western Region of the International Plant Propagators’ Society will hold its 58th Annual Meeting Tuesday–Friday, October 17–20, at the Holiday Inn in Wilsonville, Oregon. This year’s conference theme will be “Growing in Diversity.” Conference organizer Melanie Miller promises something for everyone. “We will visit a wide variety of nurseries and listen to experts in […]
Better production cycles mean greater success
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For Mike Heller of the Mount Angel-based Kraemer’s Nursery — and for probably just about any other seasoned nursery grower out there — the key to success can be boiled down to three simple things. “The biggest things for nurseries are space, time and money,” he said. “Those are the biggest limiting factors — and the […]
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