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You are here: Home / Archives for Emily Hoard

Getting ahead by cutting back

By Emily Hoard — Posted May 31, 2023

Advances in automated shrub trimming save time and labor With its wheels stretched 60 feet apart, a mowing machine makes its way over multiple rows of rhododendrons, leaving them uniformly trimmed on top. Powered by only one person riding on top of it, this machine gets the work done quickly, saving large wholesale grower Woodburn […]

Filed Under: Nursery Operations Tagged With: Digger, Digger magazine, OAN Members, Wholesale Nurseries

Diversifying the tree palette

By Emily Hoard — Posted March 24, 2023

In response to climate change, growers have become more conscientious about offering a mix of natives and clonal selections When he began working in urban forestry more than 20 years ago, Scott Altenhoff and his team would refer to a list of trees known to be strong performers in different conditions. “We would call them […]

Filed Under: Plant Features Tagged With: Digger, Digger magazine, OAN, OAN Members, Plants, Retail Nurseries, Wholesale Nurseries

OAN Member Profile: Oregon Flowers Inc. 

By Emily Hoard — Posted January 30, 2023

The Meskers family comes from generations of bulb producers in Holland. Since Martin Meskers emigrated from Holland to Oregon, he has grown a wholesale cut flower business called Oregon Flowers Inc. The business ships approximately 6.5 million stems per year to nearly all 50 states, mostly to the West Coast and the Northeast. Company president […]

Filed Under: Nursery Operations, OAN Members Tagged With: Digger, Digger magazine, OAN, OAN Members, Plants, Wholesale Nurseries

A string of succulent successes

By Emily Hoard — Posted December 27, 2022

Thanks in large part to social media, the market for indoor succulents is larger, more varied and more popular than ever before Ann Patterson, houseplant buyer at Portland Nursery, said she has been collecting succulents for a long time. She called them lovely, intriguing little plants. “They’re interesting looking with lots of different textures,” Patterson […]

Filed Under: Plant Features Tagged With: Digger, Digger magazine, OAN Members, Plants

North American Plants Inc.

By Emily Hoard — Posted November 29, 2022

Key employees at North American Plants Inc. include (back row, l-r) Shufu Dong, Clayton Moore Jr., Jeremy Dewar, Michael Remmick, William Wang, Calxia Li, (front row, l-r) Ella Olague, Jan Young, Yongjian Chang, Nicholas Michels, Georgina Madrigal and Emily Steadman. Photo by Curt Kipp HUNDREDS OF SHELVES OF SEALED GLASS JARS fill large warehouse-like buildings […]

Filed Under: Oregon Nursery Country Tagged With: Digger, Digger magazine, Plants

A natural pairing

By Emily Hoard — Posted June 22, 2022

Retailers find success pairing houseplants with a new breed of hard goods Judy Alleruzzo has witnessed many different trends during her 35 years at Al’s Garden & Home in Woodburn, where she is the houseplants and perennials buyer. In the past six to seven years, succulents have been the go-to plants that reignited the houseplant […]

Filed Under: Nursery Operations Tagged With: Digger, Digger magazine, hardgoods, Independent Garden Centers, Retail Nurseries

Power pact

By Emily Hoard — Posted April 20, 2022

Nurseries and landscapers look at electric alternatives to traditional equipment Many garden retailers and nursery owners are starting to turn away from gas-powered equipment as technological advancements make it possible to go all-electric.  In California, all new landscaping equipment will be required to be zero-emission by 2024 or as soon as the California Air Resources […]

Filed Under: Nursery Operations Tagged With: Digger, digger magzine, technology, Wholesale Nurseries

Making every drop count

By Emily Hoard — Posted February 22, 2022

Using water efficiently in the greenhouse One of the most vital elements for growing plants is becoming more and more scarce. With agriculture, municipalities, and environmental communities competing over limited water supplies, growers have every reason to use it deliberately and efficiently.  Greenhouse growers have several options to consider that could help them do that, […]

Filed Under: Nursery Operations Tagged With: Digger, Digger magazine, Efficiency, Irrigation, Water

More than just plants

By Emily Hoard — Posted January 25, 2022

Hard goods will help build sales, if retailers pay attention to customer needs There is no garden center without plants, but the stock carried shouldn’t necessarily end with green goods. By offering hard goods, retailers can increase the total value of the sale, build profit, and give customers what they want without making them go […]

Filed Under: Retail Garden Centers Tagged With: Consumer trends, Digger, Digger magazine, Retail Nurseries

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NURSERY NEWS

In Memoriam: Melvin John Steffenson

New USDA Census of Hort arriving in mailboxes this month

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

Eason Horticultural Resources is now employee-owned

Oregon’s nursery licensing program aims to keep the entire industry healthy

Building trust is key to establishing clientele base for new nurseries

Five owners share their experiences on what it takes to start a nursery businesses

Bailey hires new CFO and chief HR officer

More Nursery News

From the pages of Digger

May 2025: Sustainability Issue

April 2025: The Tree Issue

March 2025: The Perennial Issue

February 2025: The Greenhouse Issue

January 2025: The Retail Issue

More issues of Digger

Pests and Diseases

Prioritizing nursery pest challenges

New tools in the battle against thrips

Aiming for precision in pest control

Oregon’s nursery licensing program aims to keep the entire industry healthy

$250,000 shifted to P. austrocedri research

More articles

FARWEST SHOW UPDATES

Sense of excitement prevailed at Farwest as nursery industry ‘Meets the Future’ 

Farwest Show attendees select favorites for the Retailers’ Choice Awards

Starway to Heaven™ Japanese Snowbell wins People’s Choice balloting at Farwest Show New Varieties Showcase

Hopper Bros. wins Best in Show booth award at 2024 Farwest Show   

Starway to Heaven™ Japanese Snowbell wins Judges’ Best in Show at Farwest Show New Varieties Showcase

More Updates from Farwest

The Value of Membership

Meet the leader: Sam Pohlschneider

OAN honors the industry’s best

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

More member stories

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