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You are here: Home / Archives for Emily Hoard

Diversifying the tree palette

By Emily Hoard — Posted March 24, 2023

In response to climate change, growers have become more conscientious about offering a mix of natives and clonal selections When he began working in urban forestry more than 20 years ago, Scott Altenhoff and his team would refer to a list of trees known to be strong performers in different conditions. “We would call them […]

Filed Under: Plant Features Tagged With: Digger, Digger magazine, OAN, OAN Members, Plants, Retail Nurseries, Wholesale Nurseries

OAN Member Profile: Oregon Flowers Inc. 

By Emily Hoard — Posted January 30, 2023

The Meskers family comes from generations of bulb producers in Holland. Since Martin Meskers emigrated from Holland to Oregon, he has grown a wholesale cut flower business called Oregon Flowers Inc. The business ships approximately 6.5 million stems per year to nearly all 50 states, mostly to the West Coast and the Northeast. Company president […]

Filed Under: Nursery Operations, OAN Members Tagged With: Digger, Digger magazine, OAN, OAN Members, Plants, Wholesale Nurseries

A string of succulent successes

By Emily Hoard — Posted December 27, 2022

Thanks in large part to social media, the market for indoor succulents is larger, more varied and more popular than ever before Ann Patterson, houseplant buyer at Portland Nursery, said she has been collecting succulents for a long time. She called them lovely, intriguing little plants. “They’re interesting looking with lots of different textures,” Patterson […]

Filed Under: Plant Features Tagged With: Digger, Digger magazine, OAN Members, Plants

North American Plants Inc.

By Emily Hoard — Posted November 29, 2022

Key employees at North American Plants Inc. include (back row, l-r) Shufu Dong, Clayton Moore Jr., Jeremy Dewar, Michael Remmick, William Wang, Calxia Li, (front row, l-r) Ella Olague, Jan Young, Yongjian Chang, Nicholas Michels, Georgina Madrigal and Emily Steadman. Photo by Curt Kipp HUNDREDS OF SHELVES OF SEALED GLASS JARS fill large warehouse-like buildings […]

Filed Under: Oregon Nursery Country Tagged With: Digger, Digger magazine, Plants

A natural pairing

By Emily Hoard — Posted June 22, 2022

Retailers find success pairing houseplants with a new breed of hard goods Judy Alleruzzo has witnessed many different trends during her 35 years at Al’s Garden & Home in Woodburn, where she is the houseplants and perennials buyer. In the past six to seven years, succulents have been the go-to plants that reignited the houseplant […]

Filed Under: Nursery Operations Tagged With: Digger, Digger magazine, hardgoods, Independent Garden Centers, Retail Nurseries

Power pact

By Emily Hoard — Posted April 20, 2022

Nurseries and landscapers look at electric alternatives to traditional equipment Many garden retailers and nursery owners are starting to turn away from gas-powered equipment as technological advancements make it possible to go all-electric.  In California, all new landscaping equipment will be required to be zero-emission by 2024 or as soon as the California Air Resources […]

Filed Under: Nursery Operations Tagged With: Digger, digger magzine, technology, Wholesale Nurseries

Making every drop count

By Emily Hoard — Posted February 22, 2022

Using water efficiently in the greenhouse One of the most vital elements for growing plants is becoming more and more scarce. With agriculture, municipalities, and environmental communities competing over limited water supplies, growers have every reason to use it deliberately and efficiently.  Greenhouse growers have several options to consider that could help them do that, […]

Filed Under: Nursery Operations Tagged With: Digger, Digger magazine, Efficiency, Irrigation, Water

More than just plants

By Emily Hoard — Posted January 25, 2022

Hard goods will help build sales, if retailers pay attention to customer needs There is no garden center without plants, but the stock carried shouldn’t necessarily end with green goods. By offering hard goods, retailers can increase the total value of the sale, build profit, and give customers what they want without making them go […]

Filed Under: Retail Garden Centers Tagged With: Consumer trends, Digger, Digger magazine, Retail Nurseries

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NURSERY NEWS

GOP gubernatorial candidate Christine Drazan visits Farwest Show

Deciphering Oregon’s plastics recycling law

J. Frank Schmidt & Son Co. celebrates 80 years as a nursery standout

Monrovia Nursery Company celebrates 100 years of innovation and looks to the future

New AmericanHort CEO introduces himself to OAN

Bailey Nurseries removed dams to build environmental resilience

The new NurseryGuide.com powers up with new features

Terra Gardens owner’s gesture for his mother opens the door to other wheelchair-bound gardeners

More Nursery News

From the pages of Digger

October 2026

September 2026 Digger

August 2026 Digger: Farwest Show Edition

July 2026

June: The Shrubs Issue

More issues of Digger

Pests and Diseases

Box tree moths pose a threat to Oregon nurseries

Managing Phytophthora: timing, temperature and emerging threats

Managing slugs and snails in Pacific Northwest nurseries

OAN leads grower-driven Japanese beetle solution

Prioritizing nursery pest challenges

More articles

FARWEST SHOW UPDATES

GOP gubernatorial candidate Christine Drazan visits Farwest Show

Sofia® Cherry Laurel and Saturnalia™ American hybrid oak shine at New Varieties Showcase 

Eschenfelder Farms wins Best in Show at Farwest

A sense of excitement in the air at Farwest

Deciphering Oregon’s plastics recycling law

More Updates from Farwest

The Value of Membership

ONF scholarships help recipients launch their career in horticulture

New AmericanHort CEO introduces himself to OAN

OAN members see benefits and rewards from serving ag industry organizations

More member stories

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