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You are here: Home / Archives for Jeff Stone

We exist to serve members

By Jeff Stone — Posted September 5, 2023

It is easy to get disconnected from your trade association during the sprint of shipping, not to mention dealing with weather and labor challenges. However, we all know the great unseen threats that loom over the industry, starting with state and federal regulations. Your volunteer leaders on the OAN Board of Directors and Government Relations Committee serve as your voice and your defense.

Filed Under: Columns, Director's Desk Tagged With: Business, Digger, Digger magazine, OAN, OAN Members

50 years of growing Oregon’s brand

By Jeff Stone — Posted July 26, 2023

As I write this column, I am at Cultivate’23 in Columbus, Ohio, where Oregon is well represented. More than 60 OAN member companies are exhibiting, dozens of them are walking the show floor, and Oregon’s own Nancy Buley (J. Frank Schmidt & Son Co.) and Ryan Contreras (Oregon State University) are cornerstones of the educational […]

Filed Under: Director's Desk Tagged With: Digger, Digger magazine, Farwest, OAN, OAN Members

The shining city on the hill

By Jeff Stone — Posted June 21, 2023

Only the stoutest of political nerds would recall that President Ronald Reagan’s farewell address to the nation invoked a 1630 sermon by Puritan pilgrim John Winthrop. White House speechwriter Ken Khachigian tapped into Reagan’s long-held North Star of America, defining his vision of “the shining city upon a hill.” Looking back from where we were […]

Filed Under: Director's Desk Tagged With: Digger, Digger magazine, OAN, Politics

My chat with ChatGPT

By Jeff Stone — Posted May 31, 2023

I had a conversation a few months ago with Steve Shropshire, the association’s legal counsel from Jordan Ramis PC, about the emergence of ChatGPT and the open-source abilities. I found it fascinating. Type pretty much anything into ChatGPT and it’ll spit out a confident, convincing response. What some have found is that its answers can […]

Filed Under: Director's Desk Tagged With: Digger, Digger magazine, OAN

Sustainable industries need sustainable solutions

By Jeff Stone — Posted April 20, 2023

Every year, when I try to come up with a column topic for the month of May, my tendency is to focus on labor. This year’s May issue of Digger is focused on sustainability, and that only leads me to an angering paradox. Many things about the nursery industry are sustainable — but our labor […]

Filed Under: Director's Desk Tagged With: Business, Digger, Digger magazine, OAN, Politics

Blessed to be part of this industry

By Jeff Stone — Posted March 24, 2023

It took my legendary predecessor, Clayton Hannon, to notify me that I now stand as the longest serving executive director in the history of the Oregon Association of Nurseries. I thought this couldn’t possibly be correct, but as it turns out, as normal, Clayton had his facts straight. Over the last 12 years, I have […]

Filed Under: Director's Desk Tagged With: Business, Digger, Digger magazine, Farwest, OAN, Politics

The lifeblood of our industry

By Jeff Stone — Posted February 24, 2023

The Water Issue is one of the most pertinent Digger efforts to serve our membership. We hope that how we lay out the issues makes sense and provides some context of the dynamics we are facing at the state and federal levels. Our industry stretches the water resource farther than most of those involved in […]

Filed Under: Director's Desk, Uncategorized Tagged With: Digger, Digger magazine, OAN, OAN Members, Plants, Politics

Everyday things matter

By Jeff Stone — Posted January 30, 2023

As Benjamin Franklin left the Constitutional Convention, he was reportedly asked what kind of government the founders would propose. He replied, “A republic, if you can keep it.” This phrase has resonated through American history. It has been tested through a civil war, world wars, and even the toxic sludge of political discourse we are […]

Filed Under: Director's Desk Tagged With: Business, Digger, Digger magazine, OAN, Politics

Time to go big and green

By Jeff Stone — Posted December 27, 2022

Look around us. There are so many exciting innovations and breakthroughs happening all over the world. Many of these are happening in agriculture, which is no surprise. We are the stewards of working lands. We know from deep experience how to take what we have, and make something even better from it. It’s in our […]

Filed Under: Director's Desk Tagged With: Digger, Digger magazine, OAN, Politics

A meaningful foundation

By Jeff Stone — Posted November 29, 2022

The Pacific Northwest is rich in its history. It was the destination of the Lewis and Clark Expedition, but also developed a rugged trade that brought goods to the world. Look at the names of rivers, towns and natural features. The influence of indigenous cultures is part of what makes this area special. Travel this […]

Filed Under: Director's Desk Tagged With: Digger, Digger magazine, lean, OAN

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NURSERY NEWS

In Memoriam: Melvin John Steffenson

New USDA Census of Hort arriving in mailboxes this month

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

Eason Horticultural Resources is now employee-owned

Oregon’s nursery licensing program aims to keep the entire industry healthy

Building trust is key to establishing clientele base for new nurseries

Five owners share their experiences on what it takes to start a nursery businesses

Bailey hires new CFO and chief HR officer

More Nursery News

From the pages of Digger

May 2025: Sustainability Issue

April 2025: The Tree Issue

March 2025: The Perennial Issue

February 2025: The Greenhouse Issue

January 2025: The Retail Issue

More issues of Digger

Pests and Diseases

Prioritizing nursery pest challenges

New tools in the battle against thrips

Aiming for precision in pest control

Oregon’s nursery licensing program aims to keep the entire industry healthy

$250,000 shifted to P. austrocedri research

More articles

FARWEST SHOW UPDATES

Sense of excitement prevailed at Farwest as nursery industry ‘Meets the Future’ 

Farwest Show attendees select favorites for the Retailers’ Choice Awards

Starway to Heaven™ Japanese Snowbell wins People’s Choice balloting at Farwest Show New Varieties Showcase

Hopper Bros. wins Best in Show booth award at 2024 Farwest Show   

Starway to Heaven™ Japanese Snowbell wins Judges’ Best in Show at Farwest Show New Varieties Showcase

More Updates from Farwest

The Value of Membership

Meet the leader: Sam Pohlschneider

OAN honors the industry’s best

Oregon Association of Nurseries honors the industry’s best at 2024 Convention

More member stories

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