Digger magazine

Written to make you a nursery industry expert.

Growing strong roots

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The Oregon Nurseries Foundation supports incoming or continuing college students who are preparing for careers in ornamental horticulture and related fields Please join us in congratulating the Oregon Nurseries Foundation’s 2018-19 Scholarship Award Winners. Students were evaluated based on academic achievement, nursery industry commitment and financial need. Scholarships are applied for during winter term and […]

Let it bee

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The Oregon Bee Project will help explore market opportunities for nurseries Oregon nursery operators play an important, but frequently overlooked, role in protecting pollinator health. They produce pollinator attractive plants that are destined to be planted in urban areas across the United States. These plants provide bees with pollen and nectar resources and contribute to […]

The next generation of green minds

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Seed Your Future launches BLOOM!, a vibrant national campaign which packages a discovery quiz, short videos and a library of educational materials from Scholastic that even businesses can use Retailers and wholesale businesses alike know that launching a new marketing campaign comes standard with a certain number of uncertainties. Will your audience like your message? […]

Native tree selections for urban shade

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Approximately 80 percent of the population of the United States now lives in urban environments where trees are both beloved — and imperiled. Estimates are that urban environments are home to 77 percent of invasive species introduced for horticulture and 13 percent for forestry. Species such as Callery pear (Pyrus calleryana) and Norway maple (Acer platanoides) […]

Plants for pollinators

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Strong consumer interest drives demand for pollinator friendly plant selections As bees and other pollinators decline, the importance of building habitat in home gardens, parks, fields and commercial properties has edged into the public consciousness. Wholesale and retail nurseries can benefit from the market demand for plants that attract and nourish bees, butterflies and hummingbirds. […]

Where plant demand is headed

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Nurseries navigate a new landscape as consumer demand evolves Americans love their pets. A lot. In 2017, they spent nearly $70 billion on their animal companions, and that number’s expected to rise to $100 million by the end of the decade, according to the American Pet Products Assocation. They also, it seems, love their smartphones, […]

Member Profile: Hopper Bros.

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Listings on Nursery Guide 2018 Show booth: #12010, #12012, #12014 Founded: 1973 by Denny and Doug Hopper Key people: Denny and Joni Hopper, managing owners. Known for: Conifers, Christmas trees, pumpkins and farming crops Head office: 33285 S. Barlow Road, Woodburn, Oregon 97071-8715 Contact: 503-651-2493 [email protected] www.hopperbros.com   The Farwest Show is widely known as a truly […]

Brand positioning

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The thing that beats price, quality, or service every time 1. Quality: “We have the best products or services around. No one can beat the things we sell!” 2. Price: “You’ll pay less with us than you will anywhere else. No one can beat our prices!” 3. Service: “We have better service than anyone else. […]

The Farwest Show is the place to be

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I hear a lot about the beginnings of the Farwest Show. It started because an emerging agricultural sector decided to reach out beyond Oregon’s borders. Growers wanted to show off their quality plants and give tours of the beautiful nursery and greenhouse operations in the fertile Willamette Valley. Just as in the beginning, the plants […]