It is definitely time for a reprieve from the events of the past year and a half. That’s true for garden centers, customers, the plants they buy and grow, and the plants in our gardens. We are living through a pandemic; we suffered devastating forest fires with smoke conditions that were hazardous to our health; […]
Road trip to the City of Roses
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The pandemic has been a not-so-welcome roller coaster ride for the past two years. Just over a year ago, in the teeth of uncertainty and a virus outbreak that dominated public life, the OAN Board of Directors made the decision to push the 2020 Farwest Show into 2021. This was the right call. We had […]
Weathering the storm
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August has always been a month I look forward to. As summer draws toward an end, it’s a big time of transition for our family. Between football practices, trying to squeeze in one more trip to the lake, and scrambling to find last-minute school supplies, there is much to accomplish before Labor Day hits. On […]
July 2021
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Get ready for Farwest 2021 at the Oregon Convention Center on August 18–20 with this issue that includes the New Varieties Showcase preview and Planning Guide. Our stories offer advice for grabbing customer attention on the trade show floor, plus other information on Smart Sprayer technology and wildfire-resistant landscaping advice. In this issue: Catching eyes […]
Setting up for spray success
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Growers of variable crops can reduce chemical waste and ensure coverage by systematically adapting their approach By Brian Hill and Lloyd Nackley We can’t all mount lasers on our air-blast sprayers,” a Willamette Valley grower said recently in a conversation with researchers. It’s true that some growers actually can mount lasers. Lasers are now a […]
A hotter trend
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Widespread wildfires prompt greater demand for fire-safe plants and landscaping As the wildfires of Labor Day 2020 tore through Oregon, the impacts on homes and forests were sevbere. The flames devoured a million acres of forestlands, and destroyed more than 4,000 homes. The impacts are something foresters, landscape professionals and nursery operators must pay attention […]
Catching eyes — and customers
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An engaging trade show booth, with attentive staff working it, is a lifeline for businesses The Farwest Show is back in 2021, and for exhibitors, that means one thing — time to prepare your “A” game. Whether the booth is offering plants, supplies or something else, anyone involved in nursery trade shows knows a good booth […]
A summer of reconnection
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It felt like home. Last month, the nursery and greenhouse family came together to golf at the Duffers Classic, our annual tournament to raise funds for the Oregon Nurseries’ Political Action Committee (ONPAC). Although some displayed a rusty golf game, that could not hamper the tremendous feeling of reconnection we all shared. Our long national […]
Stop and smell the roses
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The annual chaos of spring has slowed down a bit the past few weeks here in Nursery Country. It’s almost a mirror image of the chaos curve we see in the Fessler household each year. Flower season has its big push through Mother’s Day. The weekly yardwork around the house is in full effect at […]
June 2021
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In our annual Sustainability Issue of Digger, we explore how growers, retailers and landscapers can provide what consumers need for the healthy and sustainable landscapes they desire. Readers will also meet Joe Dula of Moana Nursery, and learn what it takes for nurseries to find the workforce talent they need. In this issue: Let’s keep […]
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