After two banner years and still going strong, the nursery industry faces some headwinds Nearly three years in, and the story about how the COVID-19 pandemic has impacted the nursery industry has become well worn. Forced to stay, work and learn at home because of COVID, people started to pay a lot more attention to […]
Everde Growers®
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Founded: 2001 by David Saperstein PRODUCTION: National accounts : 50% IGC* and rewholesalers : 25% Landscape professionals: 25% *Independent garden centers Known for:Wholesale grower with 15 farms in Oregon, California, Florida and Texas. Products include woody shrubs, conifers, perennials, trees, house plants, vines and tropicals. PeopleJonathan Saperstein, co-owner and CEO; David Kirby, executive vice president; […]
The shifting shade tree market
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What people find useful can change with societal trends as well as improved genetics Shade trees are such a presence in everyone’s daily lives in so many ways, that many different factors can influence changing trends in terms of what’s grown and what’s sold. At home, the pandemic pushed people towards making their backyard spaces […]
Selling the fall season
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The 2022 spring garden season in the Pacific Northwest is probably not going to go down in the annals of history as a record sales year for local garden centers. After two robust years, the sales did come on the scene, but it was as if the air was let out of the balloon. Garden […]
The new era of the industry is upon us
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It is easy now to look back at how the nursery industry used to be. It’s tempting to measure by the old markers of success, and pine for a time that seemed simpler. In families, business and within our national psyche, that’s a natural reflex. The opportunities and challenges confronting our industry are both familiar […]
Turbocharge your career at Farwest
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It’s almost Farwest Show time, and I am pumped for it. The Farwest Show has been a staple in my life for as long as I can remember. My first memories of the show were going there with my parents as a small child. The highlight for me was getting together with my brother as […]
July 2022
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This month’s issue delves into relationships: The pairing of houseplants and hard goods by retailers; the ways wholesale nurseries nurture sales from their customers; and the deep selection of spruce varieties growers that growers love to produce. For the Farwest Show, we’ve also included the New Varieties Showcase feature to give readers a first look […]
A beneficial breath of fresh air
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Testing the use of wintergreen oil to attract beneficials that kill nursery pests By Jana Lee, Victoria Skillman and Katerina Velasco Graham Can minty odors really enhance pest control? When pests feed on a plant, the plant releases odors, one of them being methyl salicylate (MeSA), also known as oil of wintergreen. When MeSA is […]
A natural pairing
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Retailers find success pairing houseplants with a new breed of hard goods Judy Alleruzzo has witnessed many different trends during her 35 years at Al’s Garden & Home in Woodburn, where she is the houseplants and perennials buyer. In the past six to seven years, succulents have been the go-to plants that reignited the houseplant […]
A spruce for any landscape
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Versatility and deep selection have made the genus a top seller for Oregon growers With about 35 species, a plethora of cultivars, and all its uses that shape our world, it’s not surprising that trees in the Picea genus are a popular landscape plant and top sellers over other conifers. What’s more, Oregon sells 35% […]
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