Digger magazine

Written to make you a nursery industry expert.

Keeping things moving

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The Lean concept of continuous flow delivers big for Oregon’s nurseries Twenty people to five. A quarter-mile span to 20 feet. One week to 20 minutes. What do these all have in common? They are all some of the head-scratching efficiencies that individual nurseries across Oregon have realized since they’ve implemented one key Lean concept […]

Looking at your marketing strategy

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I have the privilege and joy of working alongside my brother Erik at our marketing agency, Pivot. He’s usually the one who sits in meetings, silently following the conversation for a while. Midway through the meeting he breaks his silence and asks a question that is so thoughtful, on the nose, and (often) paradigm-shifting that […]

Celebrating Mom

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During the month of May, I usually write about our industry’s labor needs. Normally, I express my dismay that Congress is kicking the immigration reform can down the road yet again. But on a personal level, it’s really Mother’s Day that defines the month of May for me. Mothers play a central role in molding […]

Knowing our customers

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Last fall, I had the opportunity to meet Dr. Bridget Behe, a professor of horticulture at Michigan State University. She was giving a presentation on her research into the marketing of edible and ornamental horticultural crops, which is her area of expertise. If you are not familiar with Dr. Behe’s podcast, “Connect 2 Consumer,” I […]

BioSafe Systems receives USDA Certified Biobased Products label

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BioSafe Systems LLC has announced that AXXE® Broad Spectrum Herbicide is a U.S. Department of Agriculture (USDA) Certified Biobased® Product. The USDA label is used to identify products that have a notable percentage of biobased content that comes from renewable sources, such as plant, animal, marine, or forestry feedstocks. AXXE’s active ingredient, ammonium nonanoate, is […]

Terra Nova Nurseries heads to plant expo in China

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Oregon-based Terra Nova® Nurseries Inc. will showcase their plant breeding and genetics at the International Horticultural Exhibition 2019, which started April 29 and runs through October 7 in the Expo Park of the Yanquin District of Beijing, China. Terra Nova will be the only American company to exhibit at China’s largest horticultural expo in nearly […]

Growers, university report flooding due to heavy rain

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Periods of heavy rainfall caused flooding in Oregon’s northern, middle and southern Willamette Valley during the early days of April. Affected areas experienced extensive damage, but community members have rallied behind some growers to help with the recovery efforts. Rivers Edge Nursery, a landscape shrub grower in Junction City, was hit hard by raging Willamette […]

April 2019 — The Greenhouse Issue

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Welcome to our traditional April greenhouse issue! Our cover story this month is about remarkable annuals, which go beyond your standard selections, offering exceptional color, foliage, durability and interest. In this issue: Remarkable annuals: Wholesale growers pitch popular bedding and garden plants The value of the green label: Survey tests whether customers will pay more, as […]

Terra Nova Nurseries heads to plant expo in China

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Oregon-based Terra Nova® Nurseries Inc. will showcase their plant breeding and genetics at the International Horticultural Exhibition 2019, which runs from April 29 through October 7 in the Expo Park of the Yanquin District of Beijing, China. Terra Nova will be the only American company to exhibit at China’s largest horticultural expo in nearly 10 […]